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Watch, listen & learn from the world’s best UX experts.

Topic: Strategy

Headshot of Abby Covert
Abby Covert

How To Make Sense of Any Mess

Headshot of Abby Covert
Abby Covert

What You’ll Learn

  • Illustrate problems and solutions with diagrams that go beyond wireframes and sitemaps
  • Find the best taxonomy for your users through testing and iterating on your taxonomic choices
  • Choose the best tools and processes that help you make sense of complex subjects and situations
  • Communicate with your users consistently through controlled vocabularies
Headshot of Christina Wodtke
Christina Wodtke

Radical Focus

Headshot of Christina Wodtke
Christina Wodtke

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

Getting a team to work together and achieve a goal can be as much about picking the goal as picking the team. Too many companies fail at making big changes or tackling big problems because they fail to focus, prioritize, and motivate all members of the team.

In this talk, Christina Wodtke, author of the forthcoming Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, will teach you how to tackle and realize big goals in a methodical way using Objectives and Key Results (OKRs). You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success. Christina has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams.

Headshot of Jeff Gothelf
Jeff Gothelf

There is No Such Thing as UX Strategy. There is Only Product Strategy.

Headshot of Jeff Gothelf
Jeff Gothelf

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

UX strategy is part of product strategy. It is not its own thing. Calling it out as such further isolates designers from their colleagues in “the business” and in Product Management. It does nothing to actually drive the value of a holistic user experience into the org’s mainstream conversations. Instead, designers should work closely with Product Managers to inform a product strategy conversation that considers not only the UX but the business’ and product’s success factors as well.

In this talk, Jeff Gothelf—co-author of Lean UX and the forthcoming Sense and Respond—will teach you:

  • Why carving out a separate “UX” strategy is detrimental to team and product cohesion
  • How collaboration between product managers and ux designers can help frame a holistic product strategy
  • How to divide strategic responsibilities between product managers and ux designers so that everyone has their seat at the table
Headshot of Des Traynor
Des Traynor

Product Strategy in a Growing Company

Headshot of Des Traynor
Des Traynor

Des Traynor cares about the details. He has to—he’s responsible for customer happiness! He’s consulted with over 100 growing companies to help them shape a product strategy around their core features. He co-founded Exceptional (now part of Rackspace) and Intercom, where is currently VP of Customer Success.

Customers have opinions about how a product should evolve. It’s tricky to know when to go for it and when to draw the line. Without a strategy, products are forced into a feature matrix to win imaginary comparison wars. It’s a vicious cycle that hatches the biggest product, but rarely the best.

Strong product management requires frequent hard decisions and compromises, based on a healthy balance of data and intuition. Join Des to plan a product roadmap that focuses on growing the value—not the feature list—of your product.

Headshot of Nate Schutta
Nate Schutta

Choosing Which Mobile Experience to Build

Headshot of Nate Schutta
Nate Schutta

What You’ll Learn

  • Find out why mobile is something your company can’t afford to ignore
  • Hear the pros and cons of various approaches, including the implications of each
  • Get key mobile stats that will give your team fuel to make better, faster UX choices
  • Ask questions of your stakeholders — ones they’ll actually be able to answer
Headshot of Margot Bloomstein
Margot Bloomstein

Combining Curation with Your Content Strategy

Headshot of Margot Bloomstein
Margot Bloomstein

What You’ll Learn

  • How curated content will help you execute a content strategy
  • Why a solid point-of-view drives your strategy
  • Where automated publishing tools often work against you
  • Why storytelling cultivates content for your target audience
  • How to utilize storytelling techniques to craft the best experience
  • How to avoid trouble when curating