Conference Talk

Defining Your Mobile Content Strategy

April 2014 90 minutes

  • Identify what content you want to publish on mobile versus desktop
  • Create an editorial workflow that’s realistic for your team and CMS
  • Edit content to make it easier to read on all devices
  • Add structure to your content to make it more flexible
Topics:

In 2015, more people worldwide will use a mobile device to access the internet than a traditional computer. Today, 33 percent of people in the United States only use a mobile device to browse online.

Clearly, mobile isn’t just a new technology with a small screen size — it’s the way the world is getting online.

So why are companies approaching mobile content from a desktop perspective?

It’s time to define a mobile content strategy that will make your customers very happy. And Karen McGrane is your guide.

  • Identify what content you want to publish on mobile versus desktop

  • Create an editorial workflow that’s realistic for your team and CMS

  • Edit content to make it easier to read on all devices

  • Add structure to your content to make it more flexible

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