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Topic:
Content Strategy
Communicating with the written word is more than just copywriting. Content strategy looks at the entire experience -- for both the end user and the content creator -- and captures how to help each audience publish, read, and act on the content underlying websites and applications.
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
Explore the problems caused when internal truths trump external data Meet your audience where they are with your unique voice Gain your audience’s trust by delivering the right volume and types of content Reflect and rebuild trust by empowering your audience with vulnerability
Elizabeth McGuane
Elizabeth McGuane
What You’ll Learn
Understand the difference between voice and tone Maintain voice and tone across channels Learn what a language pattern is
Steph Hay
Steph Hay
What You’ll Learn
The value of writing real content before there’s an interface Why voice and tone at each interaction is vital to engagement The broad-to-narrow flow for introducing users to new content or interactions How to apply content-first UX design and contextual learning
Steve Fisher
Steve Fisher
What You’ll Learn
Set up a framework for success Establish content types Prioritize content chunks Sketch the content model
Stephen Hay
Stephen Hay
What You’ll Learn
What simplicity means and how to watch for the human conditions that lure us to the dark side of complexity How leaving content decisions until the end and adding features is like choosing a vehicle before knowing the route Why the baggage that comes with designs, clients, designers, and developers doesn’t solve the right problems (yours) How to use a three-step zero-based approach to achieve simplicity
Jonathon Colman
Jonathon Colman
What You’ll Learn
Create a foundation for Approach content with an Learn how to create better content experiences for interfaces Build better content experiences
Karen McGrane
Karen McGrane
What You’ll Learn
Identify what content you want to publish on mobile versus desktop Create an editorial workflow that’s realistic for your team and CMS Edit content to make it easier to read on all devices Add structure to your content to make it more flexible
Ahava Leibtag
Ahava Leibtag
What You’ll Learn
Understand the value of content marketing Work collaboratively with cross-functional teams Find a starting point for measurement Measure how your content boosts revenue
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
Determine if “slow content” is right for your company Balance your brand voice with your users’ needs Pull users through content to encourage learning and discovery Help your users make decisions more confidently
Jared Spool
Jared Spool
What You’ll Learn
Why we need to go beyond the roles of UX Designer or Content Strategist Who is the best at making their content delightful Where the world of content strategy is colliding with experience design
Karen McGrane
Karen McGrane
What You’ll Learn
Accommodate a growing number of mobile-only audiences—and how data shows how they behave Fight the "every mobile user is like me" assumption that plagues mobile design Make content accessible, navigable, and publish-able across multiple devices Create a mobile content strategy that works for the people in your organization—and your users, too
Kate Kiefer Lee
Kate Kiefer Lee
What You’ll Learn
Nail your brand voice—and keep it consistent Determine your tone of voice Write content with personality Craft a practical style guide
Kristina Halvorson
Kristina Halvorson
What You’ll Learn
Create, deliver, and govern your content Determine how content serves your organization Design for your content Establish and maintain a repeatable process
Karen McGrane
Karen McGrane
What You’ll Learn
Using structured or adaptive content to get all of your content on mobile Separating content and form (instead of repurposing designs from other platforms) Writing content that’s flexible, reusable, and marked up with metadata Evolving your CMS and editorial processes to support multi-channel publishing
Karen McGrane
Karen McGrane
What You’ll Learn
Expand from desktop to mobile publishing Approach content with a mobile mindset Model content for awesome mobile viewing Maintain and govern your mobile content
James Robertson
James Robertson
What You’ll Learn
Understand the 5 purposes of intranets Find the right intranet mix for your organization Apply field-research techniques to understand staff needs Design intranets that are both usable and useful for Your Organization
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
How curated content will help you execute a content strategy Why a solid point-of-view drives your strategy Where automated publishing tools often work against you Why storytelling cultivates content for your target audience How to utilize storytelling techniques to craft the best experience How to avoid trouble when curating
Bryan Eisenberg
Bryan Eisenberg
What You’ll Learn
Keep relevance, credibility, and navigation in mind when developing content Understand how Google is relying on the hidden signals of the user experience more than ever before Understand how persuasion is different from task orientation & why that’s important
Kristina Halvorson
Kristina Halvorson
What You’ll Learn
See content strategy (and its business value) defined and explained in plain language Find out why so many web projects implode in the content development phase, and how to avoid those unnecessary costs and delays Discover simple ways to introduce content strategy into your user experience design process Learn about the easy-to-use tools to plan, create, and govern your online content Get solid, practical advice on staffing and resource allocation for web editorial roles and responsibilities
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