Virtual Seminar

Lean UX: Forming & Testing Hypotheses

April 2014

90 minutes

  • Start with a hypothesis instead of requirements
  • Write a typical hypothesis
  • Go from hypothesis to experiment
  • Avoid common testing pitfalls

It’s easy to talk about features. Fun, even. But easy and fun doesn’t always translate to functional, profitable, or sustainable.

That's where Lean UX comes in-it reframes a typical design process from one driven by deliverables to one driven by data, instead. Josh Seiden has been there, done that-and he's going to show us how to change our thinking, too.

The first step is admitting you don’t know all the answers; after all, who does? You’ll then write hypotheses aimed at answering the question, “Why?”, then run experiments to gather data that show whether a design is working.

  • Start with a hypothesis instead of requirements

    • Move from uncertainty to certainty by testing assumptions about needs and goals
    • Approach projects as a series of deliberate experiments, instead of a list of fixed features to be implemented.
  • Write a typical hypothesis

    • Write the first test as a means to begin practicing test-driven design
    • Focus on ideal user or business outcomes?not which features to build
  • Go from hypothesis to experiment

    • Design an experiment to test your hypothesis, and keep that test as simple as possible
    • Hear examples of Minimum Viable Products (MVPs) others used to test hypotheses
  • Avoid common testing pitfalls

    • Break down hypothesis into bite-sized chunks you can actually test
    • Differentiate market assumptions from project, organizational, or cultural assumptions

Attend this seminar if you:

  • Don’t know what a hypothesis is, why it benefits UX designers, or how to write one
  • Question whether features are missing and, if so, which users actually need them
  • Are tired of creating deliverables that don’t make the kind of difference you want them to
  • Think there must be a data-driven way to design-one that isn’t based on guesswork, yet doesn’t replace designer’s intuition

If you want a learning-focused process that rallies your entire team around continuous research—and more effective design outcomes—then watch seminar.