- Start with a hypothesis instead of requirements
- Write a typical hypothesis
- Go from hypothesis to experiment
- Avoid common testing pitfalls
It’s easy to talk about features. Fun, even. But easy and fun doesn’t always translate to functional, profitable, or sustainable.
That's where Lean UX comes in-it reframes a typical design process from one driven by deliverables to one driven by data, instead. Josh Seiden has been there, done that-and he's going to show us how to change our thinking, too.
The first step is admitting you don’t know all the answers; after all, who does? You’ll then write hypotheses aimed at answering the question, “Why?”, then run experiments to gather data that show whether a design is working.
Start with a hypothesis instead of requirements
- Move from uncertainty to certainty by testing assumptions about needs and goals
- Approach projects as a series of deliberate experiments, instead of a list of fixed features to be implemented.
Write a typical hypothesis
- Write the first test as a means to begin practicing test-driven design
- Focus on ideal user or business outcomes?not which features to build
Go from hypothesis to experiment
- Design an experiment to test your hypothesis, and keep that test as simple as possible
- Hear examples of Minimum Viable Products (MVPs) others used to test hypotheses
Avoid common testing pitfalls
- Break down hypothesis into bite-sized chunks you can actually test
- Differentiate market assumptions from project, organizational, or cultural assumptions
Attend this seminar if you:
- Don’t know what a hypothesis is, why it benefits UX designers, or how to write one
- Question whether features are missing and, if so, which users actually need them
- Are tired of creating deliverables that don’t make the kind of difference you want them to
- Think there must be a data-driven way to design-one that isn’t based on guesswork, yet doesn’t replace designer’s intuition
If you want a learning-focused process that rallies your entire team around continuous research—and more effective design outcomes—then watch seminar.
You’ve heard of Neo, right? No, not The Matrix Neo. Neo the product development consultancy that companies such as PayPal, The Weather Channel, Time, Inc., and Adobe turn to for testing new ideas—and finding the ones that work.
Neo is chock full of super smart people from all over the tech industry, and Josh Seiden is both an interaction designer and the managing director of its NYC office. (In fact, Neo acquired Josh's Lean UX consultancy just months after he launched it; THAT's how good he is.)
Before that, Josh was the head of product design at Liquidnet and interaction design team lead at Cooper. He also founded the Interaction Design Association and served as its president. Plus, he co-wrote the book on Lean UX. So he’s a skilled master when it comes to data-driven design methodologies, which you’ll soon learn for yourself.