Watch, listen & learn from the world’s best UX experts.

Topic: Personas

Why not use personas as archetypes to guide your projects, orient discussions, and form the basis for decision-making? All it takes is some helpful UX specialists whose expertise in usability research and persona development is bar-none -- and we've got 'em in spades.

Jeffrey Eisenberg

Storytelling That Is Actionable & Accountable

Jeffrey Eisenberg

What You’ll Learn

Develop detailed personas
Conduct a pre-mortem
Write a story narrative using reverse chronology
Draft the buyer legend and execute

Personas Analytics Storytelling Strategy

September 22, 2016

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Lean UX: Forming & Testing Hypotheses

What You’ll Learn

Start with a hypothesis instead of requirements
Write a typical hypothesis
Go from hypothesis to experiment
Avoid common testing pitfalls

Personas Design Teams Lean UX Usability Testing Design Process

April 4, 2014

Christine Perfetti

Essential UX Techniques for Creating Delightful Products

Christine Perfetti

What You’ll Learn

Rethink the components of your product
Discover best practices for involving all stakeholders early in the design process
Facilitate teamwork and collaboration on your product team
Collect insights to inform your products

Personas Emotional Engagement User Research Strategy

October 21, 2013

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Using Metaphors to Create Better Personas

What You’ll Learn

Discover why you should use metaphors
Interpret data efficiently
Create personas so they become memorable to your team
Analyze real-world examples of using metaphors for personas

Personas User Research Users

April 7, 2013

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Whitney Quesenbery

Give Your Users a Seat at the Table: The Characteristics of Effective Personas

Whitney Quesenbery

What You’ll Learn

Get to know your personas
Introduce the personas to your friends
Put the personas to work
Get your personas’ feedback

Personas Storytelling Design Process

May 3, 2012

Designing with Scenarios: Putting Personas to Work

What You’ll Learn

See what makes scenarios uniquely powerful as design tools
Create great scenarios to help you imagine ideal design solutions
Distill clear requirements from scenarios
Sketch and iterate from scenarios

Personas Scenarios Sketching Storyboarding Design Process

May 22, 2011

The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization On the Same Page

What You’ll Learn

See how effective and efficient ad hoc personas can be
Overcome harmful issues in your organization
Align your goals and your personas
Tell the stories of your personas from end-to-end

Personas User Research Users Design Process

February 21, 2010

Mental Models: Getting Into Your Customer's Head

What You’ll Learn

Analyze the transcripts
Look for patterns
Plan your logistics
Analyze alignment and gaps

Personas Design Teams Design Decisions Users Design Process

February 19, 2008

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Building Robust Personas in 30 Days or Less

What You’ll Learn

Gather field research
Analyze the data
Build personas and their scenarios
Integrate personas into the development process

Design Process Personas Design Teams

November 18, 2007

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The User is Always Right:
Making Personas Work for Your Website

What You’ll Learn

See the benefits of personas
Create robust personas to direct overall business strategy
Make personas real
Use personas repeatedly to ensure your product meets the needs of your users

Personas User Research Users Information Architecture

May 20, 2007

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Field Studies: The Ultimate Tool in Your Usability Toolbox

What You’ll Learn

Getting started with a field study
Preparing for user interviews
Capturing the data
Analyzing the data

Personas Field Studies User Research

March 20, 2007

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