Virtual Seminar

The User is Always Right:
Making Personas Work for Your Website

May 2007 90 minutes

  • Identify users by exploring each step in the persona creation process
  • Use personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design
  • Apply qualitative techniques for creating personas and conduct user interviews
  • Create robust personas with new quantitative research methods such as surveys and log file analysis
  • Identify methods to segment audience into unique personas
Topics:

Are you unsure whether your web site gives your users what they need? Are you designing for too many different users, each with conflicting goals? Is your team struggling to agree on a common design because everyone has a different opinion about what’s right?

The best solution to deal with these types of critical issues is a Persona. That’s why we’re so excited that Steve Mulder, author of the groundbreaking book, The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, has put together a comprehensive 90-minute Virtual Seminar covering the basics of personas.

Personas give design teams the capability to understand users' goals, behaviors, and attitudes. A Persona is a description of an archetypal user synthesized from a series of interviews with real people. Each Persona provides goals that drive product design and strategy, from the original conception and feature list, all the way to the visual design. When incorporating Personas into the design process, teams can focus on each Persona's goals to develop a product that satisfies the needs of many users.

  • Identify users by exploring each step in the persona creation process

  • Use personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design

  • Apply qualitative techniques for creating personas and conduct user interviews

  • Create robust personas with new quantitative research methods such as surveys and log file analysis

  • Identify methods to segment audience into unique personas