Watch, listen & learn from the world’s best UX experts.

Topic: Users

Stephen Anderson

Friction, More or Less

Stephen Anderson

What You’ll Learn

Discover how friction changes our behavior
Find adverse friction and determine the best way to remove it
Consider using good friction for security, certainty, and learning
Examine the types of friction that don’t require product changes

User Engagement Users Interaction Design

August 24, 2017

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Practical Empathy for Powerful Decision Making

What You’ll Learn

Investigate the different kinds of empathy
Recognize the difference between applying and developing empathy
Learn tips for deep listening sessions
Weigh solution-focused versus person-focused research

Design Decisions User Research Users

July 16, 2015

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The Complexity of Simplicity

What You’ll Learn

How simplicity lies on the other side of complexity
Why forcing users to conform leads to artificial simplicity
What really causes complex products (it’s not always what you think!)
How to recognize and avoid complicated products and solutions
What tools designers can use to achieve simplicity

Users UX Skills Design Tools Strategy

October 27, 2014

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Mobile Research Techniques: Beyond the Basics

What You’ll Learn

Conduct mobile research in the lab
Do mobile research in the field
Deepen your research with long-term studies
Choose and use participants—for optimal results

Mobile Skills Usability Testing Users User Research

October 23, 2014

Prototypes: Choosing the “Right” Fidelity for Your Research

What You’ll Learn

Start with your research questions
Identify the 5 main dimensions of a prototype
Choose the level of fidelity you need
Use your prototypes to divide and conquer

Prototyping Usability Testing Users User Research

November 27, 2013

Using Metaphors to Create Better Personas

What You’ll Learn

Discover why you should use metaphors
Interpret data efficiently
Create personas so they become memorable to your team
Analyze real-world examples of using metaphors for personas

Personas User Research Users

April 7, 2013

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The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization On the Same Page

What You’ll Learn

See how effective and efficient ad hoc personas can be
Overcome harmful issues in your organization
Align your goals and your personas
Tell the stories of your personas from end-to-end

Personas User Research Users Design Process

February 21, 2010

Mental Models: Getting Into Your Customer's Head

What You’ll Learn

Analyze the transcripts
Look for patterns
Plan your logistics
Analyze alignment and gaps

Personas Design Teams Design Decisions Users Design Process

February 19, 2008

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The User is Always Right:
Making Personas Work for Your Website

What You’ll Learn

See the benefits of personas
Create robust personas to direct overall business strategy
Make personas real
Use personas repeatedly to ensure your product meets the needs of your users

Personas User Research Users Information Architecture

May 20, 2007

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