Watch, listen & learn from
the world’s best UX experts.
Conduct interviews, watch users' navigation and behavior, and analyze existing analytics for conversion data you can use to make UX decisions. These are just a few user-research techniques discussed in a variety of engaging seminars that apply to all of us who work in the web.
Why can’t we aim for great user experiences that are also accessible? Creating accessible technology has to go beyond minimal compliance with standards that meets the law but may not be usable.
We need a bigger goal: creating delight for everyone. We’ll start by exploring what makes a delightful experience and how a good balance small pleasures and anticipated needs supports accessible UX in both big and small ways. Like any UX, this concern for users has to be part of every design decision.
As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions? How do you get that knowledge from your head into everyone else's heads?
You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.
In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!
The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. In this session, Leah Buley will share a primer on the range of research methods available, and guide you in determining which is the best technique for what you’re trying to learn now (and for your budget).
From Rosenfeld Media's Product Management + User Experience Virtual Conference.
Lots of product teams have progressed substantially over the past several years from very weak/novice to generally capable/competent. The dialog has moved from “why can’t we have a product designer or user researcher on our team?” to “why is it that our product manager and product designer are not always working together effectively?” and “why is it that the user research is being largely ignored when they have such seemingly valuable findings?”
This is actually progress, and we can see the improvements in the results, but in the commercial product world, it’s not sufficient to just have mediocre products, at least not for long. Our products have to provide substantial value over and above the alternatives. In this presentation, Inspired author Marty Cagan will focus on raising the game of product managers, product designers and user researchers. He will highlight several of the top issues/problems for these roles, and discuss how you can address each.
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products? And how can designers convince their teams to let them go beyond visual design?
Braden Kowitz will share his insights into what startups really need from designers, as well as his team’s “Design Sprint” process for rapid prototyping. You’ll learn how user research lets you move faster and take more risks. How to work at the right level of fidelity. And how ugly things can lead to great design.