Patrick Hofmann

We're huge fans of Patrick and you'll quickly see why. If you have heard Patrick present, or if you joined us for last Fall's extremely popular webinar on The Essentials of Visual Design, you know he has a passion for removing words from interfaces and replacing them with pictures.

For over 13 years, Patrick Hofmann has worked as a technical illustrator, visual interaction designer and usability consultant. He specializes in visualizing information - to make products easier to use, and to satisfy global audiences. As well as building interactive prototypes, and coordinating and conducting usability tests, Patrick helps organizations practice appropriate user-centered design and evaluation methodologies, and has helped a variety of worldwide clients across a spectrum of industries. An expert in visual instruction and wordless communication, he currently works for Google in Australia.

Headshot of Patrick Hofmann
Patrick Hofmann

Effective Use of Icons & Images

You’ll learn…

  • Evaluate your user interface and information, with a closer look at the icons and images used to represent information.
  • Avoid use of symbols and icons in your interfaces that confuse, offend, or even alienate your audience.
  • Better judge the inclusion, exclusion, as well as the combination of words and images in your information.
  • Create more effective toolbars, favicons, desktops, menus, and UIs with well-balanced, well-thought-out icons, images, and text.
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Headshot of Patrick Hofmann
Patrick Hofmann

Essentials of Effective Visual Design

You’ll learn…

  • Use the best information designs to help you scan, read, and absorb information.
  • Judge contrast, repetition, alignment, and proximity in our designs
  • Use the simplest of tweaks, like adjusting the mere text sizes or line weights in your information to dramatically improve your product’s usability
  • Ensure the images you use are as effective as the words that go along with them.
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