Avoid Design Disasters with Lean UX
Startups come and startups go. But have you ever stopped to think about why they go, why they weren’t successful enough to stick around? “The vast majority of projects fail not because people couldn’t build a great product using the latest technology. They failed because we built something nobody wanted,” says Will Evans.
Lean UX is the perfect disaster-avoidance technique.
- You start with one customer—your end user.
- You do your research and figure out the number one problem they have with your product or service.
- You take a guess at what you could do to solve that problem.
- You run your “hypothesis” through the “think, make, check” cycle to see if your guess was right.
If it was, congratulate yourself. If it wasn’t, go back and start over.