Watch Margot Bloomstein's Preview: Controlling the Pace of UX with Content Strategy
Good content guides us, helps us focus, and encourages us to explore: it helps us make better choices and have more positive memories of an experience. In Controlling the Pace of UX with Content Strategy, Margot Bloomstein will share how companies use content to control and focus users' attention.
In Contolling the Pace, Margot will show you how brands structure conversations to help their target audiences make decisions. With her as your guide, you'll start identifying the content hurdles that are preventing your users from feeling satisfied.