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Bringing Friction to your Team

October 28, 2017
by Adam Churchill

Because you have a finger on the pulse of your user’s experience, you’re in the know about what’s working or not. When you find something to change because it could work better, smarter, or more efficiently, it’s worth considering your approach with your team and management.

In UX, the mantra is “the less friction, the better,” but sometimes correcting or removing that friction just adds it to the team.

Start with backing up your hunch with research. Conduct user interviews, examine if desired outcomes are realized for tasks and features as intended with analytics and data. Then, test your theory. Assuage the worries of your team by showing them how it will work with prototypes.

Change can be a difficult undertaking, but it’s always those closest to the challenge that are best prepared to lead it.