Future-Proof Your Content
It’s challenging enough to generate content for the current range of platforms and devices. How do you tackle creating content for the ones that haven’t even been invented yet?
“This zombie apocalypse of new devices, interfaces, screen sizes and different ways of interacting with content is not going to stop,” says Karen McGrane, author of “Content Strategy For Mobile.”
Your content creation workflow is the key to surviving the onslaught. It starts with reimagining the content you create. Future-proof content is flexible and dynamic. It’s not locked into a particular format. It’s not tied to what it looks like. It’s tied to what it means.
“That’s what’s going to help us make this leap to these future interfaces...that may not even exist yet.”
adapted from “Content in a Zombie Apocalypse,” a Virtual Seminar by Karen McGrane.