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January 22, 2016
by Adam Churchill

Gamification is the UX strategy du jour, but as an attempt to boost profits, it routinely fails. If it doesn’t add lasting value or a real sense of achievement, it’s meaningless.

Users want more than a slew of badges that have no intrinsic value. They want tangible, real rewards for their actions and achievements.

So, when you’re considering adding gamification features, ask yourself, “Are the rewards I’m offering contextual, relevant, and valuable?” If your answer is yes, you’re more likely to connect with users in a way that will entice them to return frequently and continue engaging with your content.

Adapted from: “What Video Games Teach Us About UX,” a Virtual Seminar by Steph Hay.