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Managing And Satisfying Stakeholders

May 20, 2017
by Adam Churchill

Kim asks,“what makes stakeholders so difficult to pin-down, and how can you satisfy them?”

Stakeholders get a bad wrap for coming into projects late and upending them. They tend to be busy, time-strapped people who bring expertise to projects, but are not always around to share feedback or ideas. It’s up to teams to gain the trust of stakeholders, and a keen understanding of their desires, despite these challenges.

To mitigate the threat of the executive swoop and poop, start your projects with a RACI exercise to define team roles: who is responsible, accountable, consulted, and informed. Create project plans with milestone dates and specific points where stakeholders can provide critical feedback. Adapt to the ways of your stakeholders and proactively communicate with them to ease any anxiety they might have about the project. Make sure stakeholders know when they’ll have an opportunity to provide feedback. Listen to them, parrot back what you’ve heard, and communicate your next steps. The more stakeholders hear you reflecting their concerns and wishes, the more likely they’ll accept your solutions.