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Plan for Onboarding to Never End

October 3, 2017
by Adam Churchill

Like anything we learn, to walk, to speak a new language, to cook, or to navigate the latest web platform or app, we rarely master it on the first go. Users may not need 10,000 hours of practice to understand the cloud, but they’ll likely need more than 10 minutes.

The mistake that is often made is thinking that onboarding – the introduction to the experience – is finite and meant for the first run. Spoiler Alert: onboarding never ends.

UX designers and product managers should be encouraged to embrace “never ending” onboarding as a way to continue to nurture their relationship with the user and cultivate a lasting engagement.

Whether it’s developing a delightful first-run introduction and thoughtful default settings, to in-line tips and tricks, to reactive and proactive guidance, and of course on-demand self-service support like an FAQ, there are myriad ways to improve the user’s experience and assist them in taking full advantage of your product.