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What Is Your MVP?

April 22, 2017
by Adam Churchill

Melissa knows that not all experts agree over the nature of a Minimum Viable Product (MVP). Is it a first release, a product rushed to market, or part of an iterative product approach? Product Manager and UX Designer Melissa Perri explains that MVPs are part of a process. They are an experiment to learn more about our customers: the problems they have and the solutions we can offer.

Before you get started on a product solution, and to minimize the risk of creating something that won't find a foothold with your target audience, Perri recommends asking the following questions:

  • Do our customers really have this problem?
  • What do our customers expect to gain in the end?
  • What are our customers doing to solve their problems now?
  • What do they care about in a solution?
  • Where will they use the solution?