- Try out new kinds of design deliverables
- Work faster and more efficiently through design
- Learn how to collaborate more closely
The web has changed a lot over the last few years. Instead of making websites that fit neatly into a 960px box, they now have to squish and stretch to work on any size device. Designing with Photoshop isn’t popular anymore. What used to be simple markup and styling now includes phrases like “build tools,” “pre-processors”, and “critical path rendering.” What’s a designer to do?
Dan Mall will share some behind-the-scenes design process details of responsive redesigns for organizations like TechCrunch, Entertainment Weekly, Radio Free Europe/Radio Liberty, and more. Instead of just learning to add more and more to your plate, you’ll learn how to work smarter and get more traction by doing less busywork.
Try out new kinds of design deliverables
- Trade in your rigid design process for a flexible framework of ideas you can reconfigure for every project.
- Make element collages work for you and your clients.
Work faster and more efficiently through design
- Keep your UI design patterns lean and mean.
- Iterate over prototypes to arrive at better ideas more quickly.
Learn how to collaborate more closely
- Get incredible insight into art direction from your stakeholders within days through visual inventories.
- Blaze through design work using spreadsheets instead of agonizing over pixels in Photoshop.
In this seminar, Dan will also teach you how to:
- Write a manifesto that gets your project on track from the start
- Use performance budgets to guide your design work
At the end of this seminar, your brain will full of new ideas and techniques you’ll be excited to implement at work the next day.
Dan explains what you'll learn in this 90‑second preview…
Dan Mall is the founder and director of SuperFriendly, a design collaborative in Philadelphia. Dan has almost two decades of experience running and coaching interactive and design teams to work smarter, better, and more collaboratively.
Before starting SuperFriendly, Dan was Design Director for Brooklyn digital creative agency Big Spaceship, helping build platforms for organizations like HP, Crayola, Google, Lucasfilm, and more. Prior to that, Dan was Interactive Director at web design boutique Happy Cog, bringing accessible design and web standards to organizations like Thomson Reuters, ADP, and the Maryland Institute College of Art, and more. Follow him on Twitter, @danielmall.