Every design consists of thousands of decisions. Smart, well-informed decisions lead to a great design, while poor, uninformed decisions result in something users despise. Making the right decisions is critical to the design's success.
Solid user research methods, such as usability testing and field studies, help us learn about our users and their needs. However, collecting the data is just the first step. To succeed, we must assemble the seemingly random stuff we learned into a coherent and confident set of recommendations for the team to act on -- often with a tight schedule and a limited budget.
In this presentation, Jared M. Spool shares state-of-the-art techniques to get from observation data to informed decisions. He shows you the best practices for teams to organize chaotic data, develop consensus, bring objectivity out of subjective observations, and produce clear design recommendations. You'll learn how to maximize your research investment with a concrete set of analysis techniques.
The techniques you'll learn in this seminar are perfect whether you're new to user research or you want to add to your analysis toolbox.