Topic: Design Decisions

David Farkas

Collaborative Improv: Building Better Products Through Improvisation

David Farkas

What You’ll Learn

Determine the relationship between improv and product design
Develop a deeper understanding of improv to engage your audience (customers and stakeholders)
Apply improv principles to your organization

Design Decisions Facilitation Meetings Improvisation

September 25, 2019

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Lynn Boyden

Quantifying Qualitative Decisions

Lynn Boyden

What You’ll Learn

What a good decision-making process looks like
How to keep it simple
How to improve decision making transparency

Design Decisions

May 23, 2019

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Jim Kalbach

Building Consensus by Mapping Experiences

Jim Kalbach

What You’ll Learn

Get practical advice on how mapping experiences can lead to strategic conversations in your organization
Learn specific techniques that you can use to facilitate design conversations with business leaders
Gain advice on how to leverage your design skills to influence business strategy and change organizations

Business Strategy Design Decisions Interaction Design Lean UX Experience Mapping Understanding the User Experience

May 2, 2017

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Jina Anne

Design Tokens: Scaling Design with a Single Source of Truth

Jina Anne

What You’ll Learn

Discover the power of design tokens
Create and maintain effective design tokens
Communicate design tokens to designers and developers

Design Process Design Decisions Design Systems

December 15, 2016

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Giles Colborne

Simplifying Designs

Giles Colborne

What You’ll Learn

Get guidelines for removing unnecessary options and clutter
Organize elements in a logical manner
Understand what can be hidden: those elements that don’t need to be on the surface

Design Process Design Decisions Design Principles

December 1, 2016

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Poornima Vijayashanker

Differentiating With Design

Poornima Vijayashanker

What You’ll Learn

Learn how design can and should influence all aspects of marketing and sales
Build trust with design and copy that reflects an understanding of your customers and all the ways they interact with your product and company
Understand how users are performing tasks on your site

Design Decisions Design Principles Marketing and Branding Design Process

December 1, 2016

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Nathan Curtis

And You Thought Designing Buttons Was Easy

Nathan Curtis

What You’ll Learn

Create a foundation of visual style to weave throughout the components you build and maintain
Develop an enduring design system by thoughtfully considering color, space, and typography
Propagate design decisions across a portfolio of products and platforms via tokens

Design Decisions Visual Design Design Systems Design Process

November 1, 2016

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Dan Saffer

Practical Creativity

Dan Saffer

What You’ll Learn

What practical creativity is—and how it can help you design better products
How to use creativity to solve problems
What to do when your creative well runs dry
How to be creative on command

Design Process Design Decisions Design Tools Interaction Design

April 19, 2016

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Gerry McGovern

Measuring The Customer Experience Using Top Tasks

Gerry McGovern

What You’ll Learn

Task Identification
Task Performance Indicator

Analytics Design Decisions Measurement User Research Strategy

January 28, 2016

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Nathan Curtis

A Tour of Today’s Online Style Guides

Nathan Curtis

What You’ll Learn

Why examples are important and the best places to find inspiration for your style guide
How to create style guides even when you don’t have time
How to see your style guide with a critical eye for the purpose of fine-tuning
How to understand what your organization needs from your style guide

Design Process Design Decisions Design Principles Visual Design Design Systems

November 3, 2015

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Kim Goodwin

Boosting Research and Design Adoption

Kim Goodwin

What You’ll Learn

How to identify your organization's decision-style archetype
How hidden values drive decision making in your organization
How to use those values to develop more effective project plans
How to share your progress and results in ways that boost buy-in from stakeholders

Design Process Design Decisions User Research Strategy Collaboration

November 3, 2015

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Indi Young

Practical Empathy for Powerful Decision Making

Indi Young

What You’ll Learn

Investigate the different kinds of empathy
Recognize the difference between applying and developing empathy
Learn tips for deep listening sessions
Weigh solution-focused versus person-focused research

Design Decisions User Research Users

July 16, 2015

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Brad Frost

The Why and How of Successful Style Guides

Brad Frost

What You’ll Learn

Make a case for style guides
Explore the various flavors of style guides
Use Atomic Design to craft a pattern library
Safeguard against style-guide apathy and abandonment

Design Process Design Decisions Design Principles Design Systems Atomic Design Strategy

June 4, 2015

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Whitney Quesenbery

Better Accessibility through Your User Research

Whitney Quesenbery

What You’ll Learn

Push innovation by designing for extremes
Understand the difference between accessibility and usability
Open up your recruiting
Make people comfortable and maximize your learning

Accessibility Design Decisions Recruiting Participants User Research

March 12, 2015

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Nathan Curtis

Cohesive Design Systems for Enterprise

Nathan Curtis

What You’ll Learn

Inspire designers to unite and share their work
Unify your design community within your organization
Illustrate how products relate & work together

Prototyping Design Teams Design Decisions Experience Design Experience Visions Team Management Design Systems Enterprise Design Design Process

January 29, 2015

Brian Suda

The Design Choices You Make for Information

Brian Suda

What You’ll Learn

Use charts and graphs differently
Choose colors that work (literally)
Spot lies in data
Tell one story in the best way possible

Data Visualization Design Decisions Color Information Design

May 17, 2012

Steve Portigal

Culture: You’re Soaking In It

Steve Portigal

What You’ll Learn

Lead valuable interviews by empathizing with and observing participants.
Recognize when your perceptions are clouding your analysis of data.
Create insights in a collaborative process, without jumping straight to solutions.
Push your brainstorming exercises to consider all possibilities.

Design Decisions User Engagement User Research

November 7, 2011

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Cennydd Bowles

UX Design when Time, Money, and Support is Limited

Cennydd Bowles

What You’ll Learn

Tailor your UX design process to the culture of your organization
Conduct research with minimal time and budget
Get useful design feedback from stakeholders
Make your case in organizations that don’t prioritize design

Design Decisions Skills UX with Limited Resources Strategy

July 22, 2011

Dan Rubin

Visual Design Essentials for Non-Designers

Dan Rubin

What You’ll Learn

Be able to explain why design is important
Understand the rules of good design
Avoid common mistakes in web typography
Conduct a design critique with your team

Design Decisions Visual Design

May 1, 2010

Jared Spool

The Road to Informed Decisions

Jared Spool

What You’ll Learn

Tailor specialized research techniques, such as Five-Second Tests and Inherent-Value Tests
Build out your analysis toolbox, with easy-to-execute techniques, such as conducting a pair-wise comparison or building a weighted decision matrix
Bring your entire team to consensus on the most important design issues in under an hour
Compare multiple design alternatives using solid user research quickly and cost effectively

Design Decisions Information Architecture

January 11, 2009

Indi Young