Skip to Content

Watch, listen & learn from the world’s best UX experts.

The AYCL Blog

Learn about what’s new, what’s coming, and find blasts from the past.

Design Better Features by Solving Better Problems

March 29, 2018
by Adam Churchill

Wren Lanier shows you in this recording, how uncovering and understanding problems creates better design, why focusing on solutions can lead to missed opportunities, and why problem discovery is a valuable process that can lead to big payoffs.

  • Learn the benefits of embracing the problem, not the solution
  • Find out how to mine user feedback to understand critical needs
  • Discover how to align user needs with business goals

Focus on Problems