Honey, I Shrunk the Website
Before 2007, designers battled for prime pixel real estate on ever-expanding screens. With the release of the first iPhone, everything changed. These powerful devices with their tiny, 2x3 inch screens came with a promise, that you could do anything, anywhere anytime.
But how well have we kept that promise? Yes, people can deposit checks, make reservations, play games, and buy things right from their phone. But those tasks are often accompanied by frustration. And even responsive design hasn’t been able to solve all of those frustrating moments.
Responsive design was supposed to give users access to the same kind of content across a range of devices. But it’s really about flow, to give users the same experience across all those devices.
adapted from “Mobile Flowidity,” a Virtual Seminar by Dana Chisell.