Onboarding: Build And Retain Your Audience
A common mistake in user onboarding design is an experience that shows complete user engagement with the product right out of the gates. A more successful approach, explains Samuel Hulick, starts where the user starts. In this approach, the onboarding design helps users move incrementally toward their next step, growing and adapting to the experience.
Map your users’ first experience with your product. Imagine what happens in their first sitting. If you use tool tips, don’t throw them at the user all at once. Deliver them one at a time, and make sure they are action-oriented. If you do use tool tips, expect them to be skipped, especially if they are not action-oriented.
People don’t buy products, Samuel explains. They buy better versions of themselves. What is the improvement that your product is providing? And how can you move your users toward that step?
From, “Growing Your User Base with Better Onboarding,” a virtual seminar with Samuel Hulick.