Typography on the Web: 13 Golden Rules
When our words look good, our readers feel good.
Designers have a lot of tools available to them to achieve that standard. They also have partners in their efforts: the devices readers use and the readers themselves. By understanding how readers view words, how devices transmit them, and how the brain processes them, designers are better able to adapt to and adjust for optimal readability and engagement. You’ll understand:
- The social and emotional impact of typography choices.
- When to trust yourself and when to rely on the default.
- How to harness technology to optimize your typography and design.