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The Name Game: Immersive Tech

January 20, 2018
by Adam Churchill

British designer Alex McDowell coined the phrase “immersive design” in 2007 to describe experiential storytelling, which is at the heart of user experience design. Today’s emerging technologies are allowing designers to create experiences that build a narrative into their work and design a world that feels tangible and immediate. Let’s define terms.

  • Virtual Reality (VR): We co-exist in virtual environments with digital constructs
  • Augmented Reality (AR): Information is overlaid on the world
  • Mixed Reality (MR): A merging of real and digital worlds

Adapted from: Explore the future of immersive technologies with designer Preston McCauley in his virtual seminar, “Entering the Immersive Design Revolution.”