- Explore opportunities for experiential storytelling
- Understand the terminology of immersive design: AR, VR, MR, XR
- Find tools for prototyping immersive experiences
- Explore design problems that immersive technologies can solve
Without getting too philosophical about it, reality—or, as Merriam Webster defines it, the “true situation that exists”—is about to get a makeover. That is, if you don’t already believe we are living in a computer simulation.
Companies like Facebook and Google have invested heavily in Augmented Reality (AR) and Virtual Reality (VR). As immersive technologies enter the market and merge with other systems like chatbots and artificial intelligence, designers will be asked to solve design problems in new and experiential ways.
In this seminar, we’ll explore what designers need to know to get started with experimenting in immersive design. What tools should you be learning now? We’ll look at how these technologies may alter the way we design for mobile and other platforms, and the opportunities they present for advertising and brand affinity.
Explore opportunities for experiential storytelling
Understand the terminology of immersive design: AR, VR, MR, XR
Find tools for prototyping immersive experiences
Explore design problems that immersive technologies can solve
The next wave of disruptive technologies will (arguably) be immersive. Designers, executives, marketers, strategists, and anyone interested in exploring the opportunities that the exciting field of immersive design offer will benefit from this seminar.
Preston McCauley's 20 year career in the UX industry has given him the opportunity to not only create and manage literally hundreds of applications and projects but also to develop the rare industry knowledge and skill to bring a product through the entire lifecycle. At the root of his many successes is the ability to pull together multiple domains of knowledge, identify problems, and solve them through design thinking activities.
For the last several years he has been deep in the design, development, and bleeding edge of AR / VR / MR and immersive computing. He loves looking into the near & distant future to come up with practical ways to solve design problems for today and tomorrow.
He is a co-founder of the UX program at SMU Cape in Dallas Texas where he teaches Practical UX strategy & process methodology. He also is a co-founder of the Immersive Design and Development group in Dallas Texas. He can frequently be found speaking in and around the Dallas area