Virtual Seminar

Entering the Immersive Design Evolution

Just Added

60 minutes

  • Explore opportunities for experiential storytelling
  • Understand the terminology of immersive design: AR, VR, MR, XR
  • Find tools for prototyping immersive experiences
  • Explore design problems that immersive technologies can solve
Topics:

Without getting too philosophical about it, reality—or, as Merriam Webster defines it, the “true situation that exists”—is about to get a makeover. That is, if you don’t already believe we are living in a computer simulation.

Companies like Facebook and Google have invested heavily in Augmented Reality (AR) and Virtual Reality (VR). As immersive technologies enter the market and merge with other systems like chatbots and artificial intelligence, designers will be asked to solve design problems in new and experiential ways.

In this seminar, we’ll explore what designers need to know to get started with experimenting in immersive design. What tools should you be learning now? We’ll look at how these technologies may alter the way we design for mobile and other platforms, and the opportunities they present for advertising and brand affinity.

  • Explore opportunities for experiential storytelling

  • Understand the terminology of immersive design: AR, VR, MR, XR

  • Find tools for prototyping immersive experiences

  • Explore design problems that immersive technologies can solve

The next wave of disruptive technologies will (arguably) be immersive. Designers, executives, marketers, strategists, and anyone interested in exploring the opportunities that the exciting field of immersive design offer will benefit from this seminar.

Recording available on 9/18