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Watch, listen & learn from the world’s best UX experts.

Topic: Success Stories

Headshot of Richard Banfield
Richard Banfield

Your Product Idea Is Great. But Who Cares?

Headshot of Richard Banfield
Richard Banfield

What You’ll Learn

  • How to identify your customers—and their needs
  • Ways to define the experience that will get those customers to buy—or use—your product
  • How context is critical in building the most relevant UX
  • Biological principles that assist in the design of products for the human state, not the tech state