Define relevant metrics and bring human-centered design principles back into the conversation to support business and user experience goals.
Make Better Design Decisions With Metrics
Metrics, as Kim Goodwin explains, are like sharp knives: they can kill you or cure you, depending on how you use them. When the drive to meet business goals results in decisions that compromise the user experience, how can we find common ground by integrating human-centered design principles?
Kim shares how teams can develop a framework to guide their decisions from a project management and user experience perspective. By identifying relevant metrics, teams can support both business measures and the user experience.