Expert: Kim Goodwin

Bringing Back Human-Centered Design

What You’ll Learn

• Measure what matters and not just what’s easy
• Reframe the team conversation around metrics to drive the quality of the user experience
• Build common ground with project managers
• Articulate and act upon your professional values

Preventing the Swoop-and-Poop with Successful Stakeholder Engagement

What You’ll Learn

• Identify if your approach is contributing to bad stakeholder behavior
• Extract the best information from stakeholders early in the process
• Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it
• Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important
• Adjust your stakeholder approach based on the organizational culture in which they work

Boosting Research and Design Adoption

What You’ll Learn

• How to identify your organization's decision-style archetype
• How hidden values drive decision making in your organization
• How to use those values to develop more effective project plans
• How to share your progress and results in ways that boost buy-in from stakeholders

Finding the Perfect Fit: Hiring for Building (and joining) UX teams

What You’ll Learn

• Match Your Hiring Plan to Your Real Needs
• Involve the Team to Increase Your Flow of Good Candidates
• Make Better Hiring Decisions with Less Time Invested

You’re Hired! Strategies for Finding the Perfect Fit

In the UX world, Kim Goodwin is a big deal. A regular on the UX conference circuit. Bestselling author of “Designing for the Digital Age.” Team builder and UX evangelizer at PatientsLikeMe. Kim knows design—and designers. She’s hired, fired, and coached loads of them for her own teams and for clients, too.

Kim understands the challenges of a competitive job market. The candidate with the most impressive résumé isn’t always the smartest choice. It’s not always easy to tell the diamond-in-the-rough from the shiny-but-fake. But Kim’s figured out how to find the hidden gems.

Kim shares insights that help folks on both sides of the interview table. Learn how to define and articulate the skills you’re hiring for, and how to build a framework for evaluating candidates. Understanding what makes a good hire will help job seekers present themselves to hiring managers in the most effective manner.

Principles, Values, and Effective Design Teams

What You’ll Learn

• Identify core values and tie them to UX for an easier sell
• Understand the lack of enthusiasm for UX and how you can help
• Become more effective by adapting your project approach to your organization’s decision style
• Develop shared values and principles that help guide project decisions

Get More From User Research

What You’ll Learn

• A non-awkward process for preparing and involving your teammates
• Tools like journey maps to get user insights without needing direct answers
• A method for translating those insights to design priorities
• Techniques for communicating your research findings effectively

Your Toughest Design Challenge

What You’ll Learn

• Levers you can use to influence change—and how to identify which ones to pull
• Tools to help individuals and high-level stakeholders start implementing change
• Identifying effective approaches that will work in your unique culture
• Ways to approach individual communication to more effectively change minds

Experience Leadership

What You’ll Learn

• Get to a common view of your problems, letting scenarios drive your thinking.
• Apply scenarios to cross-channel design, using stories to describe the experience.
• Slip scenario techniques naturally into your existing design process.
• Drive the vision of your design by breaking the problem into small pieces.

Designing with Scenarios: Putting Personas to Work

What You’ll Learn

• See what makes scenarios uniquely powerful as design tools
• Create great scenarios to help you imagine ideal design solutions
• Distill clear requirements from scenarios
• Sketch and iterate from scenarios