The challenge for Mara Zepeda’s team at Switchboard was fostering that sense of trust in a strictly online community. People are hungry to connect, to help and be helped. But how much community building can you do if people never get together face-to-face?
In this seminar, Mara shows you how you can help heroes and multiply allies. She explains what “helper’s high” is, and how it can encourage a sense of community.
Meet the real needs of your customers
- Analyze the role of trust in online communities
- See why social media sites fail at circulating trust
Build and circulate trust on your site
- Identify three ways to build trust
- Determine the three signs of trust behavior