Bringing IRL Online
What You’ll Learn
- Meet the real needs of your customers
- Build and circulate trust on your site
Expert: Mara Zepeda
Mara Zepeda has a résumé that could make even the most accomplished person feel like an underachiever. Ivy League creds. Stints at National Public Radio. Co-founder and CEO of Switchboard, the online community building platform. Mara believes that generosity and altruism can thrive in the online space. It’s just a matter of building trust. Follow her on Twitter @marazepeda.