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Watch, listen & learn from the world’s best UX experts.

Expert: Mara Zepeda

Headshot of Mara Zepeda

Mara Zepeda has a résumé that could make even the most accomplished person feel like an underachiever. Ivy League creds. Stints at National Public Radio. Co-founder and CEO of Switchboard, the online community building platform. Mara believes that generosity and altruism can thrive in the online space. It’s just a matter of building trust.

Headshot of Mara Zepeda
Mara Zepeda

Bringing IRL Online

Headshot of Mara Zepeda
Mara Zepeda

The challenge for Mara’s team at Switchboard was fostering that sense of trust in a strictly online community. People are hungry to connect, to help and be helped. But how much community building can you do if people never get together face-to-face?

Mara shares how Switchboard became a place where people can get what they need from people they trust. By limiting content and functionality. By making deliberate aesthetic choices. And by reaching out to community influencers in-real-life to foster a sense of trust between folks who might never meet face to face.