- Learn how design can and should influence all aspects of marketing and sales
- Build trust with design and copy that reflects an understanding of your customers and all the ways they interact with your product and company
- Understand how users are performing tasks on your site
Design and user experience at their best engage customers and convey the purpose, use, and delight of a product. Design is also an essential tool for differentiating your product from its competitors, and translating the product strategy into a persuasive image in the mind of potential customers. Design is both functional and influential in its reach.
Poornima Vijayashanker, the founder of Femgineer and previously founding engineer at Mint.com, will share examples of companies that have positioned themselves successfully based on design, and discuss how we can evaluate a competitor’s design to position our own product offering.
We’ll learn how to position products through design and marketing efforts to create a clear distinction in the minds of prospective customers.
Learn how design can and should influence all aspects of marketing and sales
Build trust with design and copy that reflects an understanding of your customers and all the ways they interact with your product and company
Understand how users are performing tasks on your site
Take a look at Poornima's article on "Differentiating with Design" to find out more of her thoughts on the topic.
Poornima Vijayashanker is an entrepreneur, engineer, author, and speaker who has made her mark on the tech world. A graduate of Duke University, Poornima was the founding engineer at Mint where she helped build, launch, and scale the product until it was acquired by Intuit. Following the acquisition, Poornima went on to launch Femgineer, an education company for tech professionals and entrepreneurs who want to learn how to build software products and companies.
Poornima speaks at industry events around the world and has authored the book, How to Transform Your Ideas into Software Products, and Present! A Techie’s Guide to Public Speaking with Karen Catlin. Having served as the EIR at 500 Startups, Poornima has also lectured at her alma mater’s Pratt School of Engineering.