Entering the Immersive Design Evolution
What You’ll Learn
- Define immersive design terminology
- Discover the technology behind immersive design
- Determine the challenges of immersive technology
- Prepare for the future of immersive technology
Selling the Value of User Experience Design
What You’ll Learn
- Define user experience design
- Get strategies for making the case for UX
- Learn how to demonstrate the value of UX in your organization
- Make a plan for building and sustaining momentum
Understanding the Happy Path of Agentive Technologies
What You’ll Learn
- Understand agentive technology and how it can shape your work
- Learn the use cases involved in setting up an agent for use
- Plan for the user interactions that take place while the agent is working
Finding The Narrative In Numbers: Making The Most of Metrics
What You’ll Learn
- Understand relevant metrics you define to inform your decisions, based on customer usage
- Get actionable user behavior metrics that are comparative to your work
- Learn the craft of storytelling with words, pictures, and numbers
Using Light, Sound and Motion in Your Design Palette
We are entering a time when automated, robotic products are becoming a day-to-day reality. The combination of affordable sensors, advances in robotics, and home network availability has enabled a new type of sophisticated smart object to enter our world in almost every aspect of daily life such as cooking, cleaning, entertainment, transportation, security and hygiene, to name a few. In this talk, product designer Carla Diana will provide a lively overview of the landscape of smart objects that exist today along with an exploration of the potential for new objects to be designed for the near future. She will discuss how holistic design methods using light, sound and motion can be used to build engaging product experiences that fully embrace the rich relationships among people, objects, and information. This talk will highlight ways to envision product experiences, followed by a discussion of design methodologies that can be used to explore and quickly iterate through ideas that arrive at human-centered concepts built around a specific product behaviors.
Ethics for the AI Age
Over the next two decades, connected products will demand an unprecedented amount of user trust. Technologists and designers will ask the public for yet more of their attention, more of their data, more of their lives. AIs will know users’ deepest secrets. Co-operating devices will automate security and safety. Autonomous vehicles will even make life-or-death decisions for passengers. But ours is an industry still unwilling to grapple with the ethical, social, and political angles of this future. We mistakenly believe that technology is neutral; that mere objects cannot have moral relevance. And so we make embarrassing blunders—racist chatbots, manipulative research, privacy violations—that undermine trust and harm those we should help. This is a dangerous trajectory. We urgently need a deeper ethical dialogue about emerging technology, and interaction design’s role within it.
Getting from Barrier-free to Delightful
Why can’t we make it easier to be accessible?
Why can’t we aim for great user experiences that are also accessible? Creating accessible technology has to go beyond minimal compliance with standards that meets the law but may not be usable.
We need a bigger goal: creating delight for everyone. We’ll start by exploring what makes a delightful experience and how a good balance small pleasures and anticipated needs supports accessible UX in both big and small ways. Like any UX, this concern for users has to be part of every design decision.
Story First: Crafting Products That Engage
What You’ll Learn
- Understand what story does for people and how it functions
- Apply narrative architecture to digital products
- Think and act like a story-maker
Designing Motivational Interventions
What You’ll Learn
- What is behavior change design and how is it different from traditional UX?
- How can we influence behavior in digital interventions?
- What is the process for behavior change design?
- How do we know that digital interventions work?
Shaping Behavior, by Design
What You’ll Learn
- How to reframe the way you think about products and services in people’s lives
- Which interaction design principles support other “new age” products and services
- How to make the connection between behavior and design
- How to incorporate prototyping and “making” throughout the entire design process
Timeless Interaction Patterns
What You’ll Learn
- Why Interaction Matters
- Fundamentals of Filtering Information
Design Systems: From Project Done to Product Sustained
What You’ll Learn
- Manage and support a sustainable design system
- Align team interests across products
- Inspire designers to share their work
Maintaining Simplicity
What You’ll Learn
- What simplicity means and how to watch for the human conditions that lure us to the dark side of complexity
- How leaving content decisions until the end and adding features is like choosing a vehicle before knowing the route
- Why the baggage that comes with designs, clients, designers, and developers doesn’t solve the right problems (yours)
- How to use a three-step zero-based approach to achieve simplicity
Orchestrating Customer Touchpoints
What You’ll Learn
- Learn how to design experiences that take place over time and across platforms
- Reimagine the customer journey holistically—not just as a single touchpoint
- Synthesize best practices and methodologies from different disciplines
- Use human experience mapping to create cross-functional collaboration within your organization.
Is Design Metrically Opposed?
What You’ll Learn
- What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
- How we construct true KPIs that can predict the future patterns of users
- Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
- Why asking, “Would you recommend this?” isn’t an ideal way to measure brand engagement
Lean UX for Enterprise
What You’ll Learn
- Recognize when Lean UX can help
- Set expectations and get started
- Construct productive teams
- Prepare for obstacles
Cohesive Design Systems for Enterprise
What You’ll Learn
- Inspire designers to unite and share their work
- Unify your design community within your organization
- Illustrate how products relate & work together
Designing Content for
Product Experiences
What You’ll Learn
- Create a foundation for
content strategy - Approach content with an
iterative methodology - Learn how to create better content experiences for interfaces
- Build better content experiences
Orchestrating Experiences: Strategy & Design for Complex Product Ecosystems
What You’ll Learn
- Reimagine touchpoints for the holistic experience
- Define the framework for mapping
human experiences - Understand how people experience the whole journey
- Learn how to design experiences that unfold over time and space
Service Design: Basic Tools and Insights
What You’ll Learn
- Journey mapping: effective tools to visualize experiences and ecosystems
- Customer experience across channels: a deeper understanding of the importance of seamless experiences across channels and silos
- Service ecosystems: how products and services are connected and how interactions within an organization can affect each other
The Architecture of Understanding
What You’ll Learn
- Context and Coordination—How do we design for experiences that span people, artifacts, and environments?
- Connected Devices—Disruptive experiences will get devices and sensors to talk seamlessly to each other. What’s needed to design for these devices?
- Interaction Techniques—What are interaction patterns universally present in GUIs, touchscreens, wearables, and whatever the future throws at us? And how do these interactions lead to understanding?
What Video Games Teach Us about UX
What You’ll Learn
- The value of writing real content before there’s an interface
- Why voice and tone at each interaction is vital to engagement
- The broad-to-narrow flow for introducing users to new content or interactions
- How to apply Content-first UX Design and Contextual Learning
Choosing Which Mobile Experience to Build
What You’ll Learn
- Find out why mobile is something your company can’t afford to ignore
- Hear the pros and cons of various approaches, including the implications of each
- Get key mobile stats that will give your team fuel to make better, faster UX choices
- Ask questions of your stakeholders — ones they’ll actually be able to answer
Designing for Micro-moments
What You’ll Learn
- Design interactions from conversations
- Focus on “how” rather than “what”
- Integrate micro-moments by starting your process from the bottom up
Mobile Flowidity
What You’ll Learn
- What’s disruptive to flow in mobile design
- Why we should be thinking about experience rather than tasks
- How you can make sure your users aren’t losing flow because of things your design forces them to do or not do
Experiencing Delightful Content
What You’ll Learn
- Why we need to go beyond the roles of UX Designer or Content Strategist
- Who is the best at making their content delightful
- Where the world of content strategy is colliding with experience design
Mapping the User Experience
What You’ll Learn
- Learning the what, when, and how of experience maps
- Creating effective experience maps
- Mapping journeys using 4 principles
- Using experience maps as a catalyst
The Mobile Frontier
What You’ll Learn
- How to think about and create experiences that span and scale across multiple devices
- Where natural UIs go beyond what we can do with traditional graphical UIs
- Ways to traverse the chasm between gestures and mouse-based interactions
- Moving from efficiency and tasks towards providing a sense of comfort and connection