Managing Content Sprawl

Not to sound too much like a pharmaceutical commercial, but is your disorganized content throwing off your user experience? Do you suffer from content sprawl? If so, then we’ve got your medicine. And her name is Stephanie Lemieux.

She knows that information architecture is more than just navigation or structure. Instead, it’s how your users find you, understand you, and continue interacting with your company over time. If flexibility in content publishing is a key goal for your team, then it’s time to try taxonomy-driven design.

Identify how taxonomy can change your UX

• Learn the differences that guide different kinds of taxonomies
• Determine which kinds of taxonomy map most closely to your business goals

Apply taxonomy-driven design in your organization

• Maximize the use of your taxonomy in your cross-selling, up-selling, or recommendation engines
• Construct topic pages using structures and search-driven display elements

Deliver content through taxonomy-driven structures

• Embed the taxonomy into your existing content structure
• Surface content in multiple contexts—regardless of where that content lives

Capitalize on the unique aspects of dynamic content

• Understand where and why automation can deteriorate your quality
• Maintain quality with frequency, relevance, and tailored content

Watch this seminar if you:

• Want to create dynamic content that works across devices, contexts, layouts, and user networks
• Realize that you don’t have to be bound by physical structures—especially in SharePoint
• Are ready to make your content more meaningful, helpful, and flexible