In this presentation, Jeff Gothelf will walk us through how he brought the design and user experience into the development process as his team figured out the new way of integrating with an Agile development process. He'll talk about how, as they dug into the philosophies of Agile and the rituals of Scrum, they realized their familiar ways of working had to change.
The resources they used to learn about Agile and UX integration
The steps they took to begin the integration process
How to side-step failures to ensure success
How they realized that Agile/UX integration is an iterative process
in and of itself
In 2012, along with Josh Seiden and Giff Constable, Jeff launched a lean product design and innovation studio called Proof in NYC where they worked with companies (big and small) building and designing innovative product ideas while helping those organizations adopt leaner development processes. In late 2012, Proof was acquired by Neo Innovation Labs – a larger organization backed by Eric Ries and Joi Ito with an identical vision. You can see more of Jeff’s work at www.jeffgothelf.com