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Watch, listen & learn from the world’s best UX experts.

Expert: Jeff Gothelf

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Jeff Gothelf has worked for many years as a product designer and team leader. These days he's spending more time as a teacher, workshop leader, and public speaker. He wrote and published the book Lean vs. Agile vs. Design Thinking: What you really need to know to build high-performing digital project teams and co-authored two books with Josh Seiden, the latest one being Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously (Harvard Business Press 2017). Jeff has led successful, cross-functional, collaborative, agile teams at organizations of all sizes.
Jeff mainly focuses on building and training evidence-based, customer-centered product development teams. These teams often utilize lean principles and agile software development.

In 2012, along with Josh Seiden and Giff Constable, Jeff launched a lean product design and innovation studio called Proof in NYC where they worked with companies (big and small) building and designing innovative product ideas while helping those organizations adopt leaner development processes. In late 2012, Proof was acquired by Neo Innovation Labs – a larger organization backed by Eric Ries and Joi Ito with an identical vision. You can see more of Jeff’s work at www.jeffgothelf.com

Headshot of Jeff Gothelf
Jeff Gothelf

Scaling Lean: Project, Program, Portfolio

Headshot of Jeff Gothelf
Jeff Gothelf

What You’ll Learn

  • Understand objectives and key results (OKRs) that keep the customer at the center of the conversation, at all levels of your organization
  • Get four principles to stay customer-centric and evidence-based as teams and companies grow
  • Learn how to lead growing teams who are interested in working in a Lean/Agile way
  • Discover why there is no silver bullet to scaling Lean/Agile practices
Headshot of Jeff Gothelf
Jeff Gothelf

There is No Such Thing as UX Strategy. There is Only Product Strategy.

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Jeff Gothelf

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

UX strategy is part of product strategy. It is not its own thing. Calling it out as such further isolates designers from their colleagues in “the business” and in Product Management. It does nothing to actually drive the value of a holistic user experience into the org’s mainstream conversations. Instead, designers should work closely with Product Managers to inform a product strategy conversation that considers not only the UX but the business’ and product’s success factors as well.

In this talk, Jeff Gothelf—co-author of Lean UX and the forthcoming Sense and Respond—will teach you:

  • Why carving out a separate “UX” strategy is detrimental to team and product cohesion
  • How collaboration between product managers and ux designers can help frame a holistic product strategy
  • How to divide strategic responsibilities between product managers and ux designers so that everyone has their seat at the table
Headshot of Jeff Gothelf
Jeff Gothelf

A 5-Year Review of Lean UX

Headshot of Jeff Gothelf
Jeff Gothelf

What You’ll Learn

  • Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs
  • The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required
  • Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs
  • Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX