Conference Talk

The Experience Is The Product

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73 minutes

  • Organize your design team to be more effective in an agile environment
  • Engage marketing and product design to be on the same team, designing for the user experience
  • Evolve product management to focus more on the user experience
Topics:

We work and live in an extraordinary age of connectedness. The products that we create communicate experiences that form the basis of our relationship to them, and ultimately to their success. As we move toward more agile processes, with an emphasis on shipping products to market, how do we structure teams to practice in a connected, software-and-services age?

Peter will address the shortcomings of typical product management, the opportunity that experience-driven thinking provides, and new organizational structures to support products that focus on the experience. He’ll also share stories of experience-driven success.

  • Organize your design team to be more effective in an agile environment

  • Engage marketing and product design to be on the same team, designing for the user experience

  • Evolve product management to focus more on the user experience