- Organize your design team to be more effective in an agile environment
- Engage marketing and product design to be on the same team, designing for the user experience
- Evolve product management to focus more on the user experience
We work and live in an extraordinary age of connectedness. The products that we create communicate experiences that form the basis of our relationship to them, and ultimately to their success. As we move toward more agile processes, with an emphasis on shipping products to market, how do we structure teams to practice in a connected, software-and-services age?
Peter will address the shortcomings of typical product management, the opportunity that experience-driven thinking provides, and new organizational structures to support products that focus on the experience. He’ll also share stories of experience-driven success.
Organize your design team to be more effective in an agile environment
Engage marketing and product design to be on the same team, designing for the user experience
Evolve product management to focus more on the user experience
From the very moment that people started using the term user experience, Peter was part of the conversation. As one of the founding leaders of Adaptive Path, Peter helped define the UX design vocabulary that we all use today.
Peter has spoken at many User Interface Conferences in the past, teaching hundreds of attendees how to get the most out of their design process. After a successful run at leading Adaptive Path, Peter moved over to the product side, running the design efforts at both Groupon and Jawbone. He’s now encapsulated his experience leading teams into a new book, Org Design for Design Orgs: Building and Managing In-house Teams, along with co-author Kristin Skinner. If you’re heading up an in-house team, what Peter has to say will be important to you.