And You Thought Designing Buttons Was Easy

You’ll learn…

• Create a foundation of visual style to weave throughout the components you build and maintain
• Develop an enduring design system by thoughtfully considering color, space, and typography
• Propagate design decisions across a portfolio of products and platforms via tokens

Topics:

• Design Decisions
• Visual Design
• Design Systems
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• All topics…

Preventing the Swoop-and-Poop with Successful Stakeholder Engagement

You’ll learn…

• Identify if your approach is contributing to bad stakeholder behavior
• Extract the best information from stakeholders early in the process
• Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it
• Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important
• Adjust your stakeholder approach based on the organizational culture in which they work

Topics:

• Design Process
• Management
• Team Management
• Collaboration
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• All topics…

The Experience Is The Product

You’ll learn…

• Organize your design team to be more effective in an agile environment
• Engage marketing and product design to be on the same team, designing for the user experience
• Evolve product management to focus more on the user experience

Topics:

• Product Management
• Collaboration
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• All topics…

Designing To Learn: Testing Your Minimum Viable Product

You’ll learn…

• Approach your MVP as an Experiment to test your product hypothesis and learn more about your customers
• Design the most effective product experimentations and MVPs
• Gain support within your organization for using MVPs as a testing method
• Incorporate MVPs into your overall product strategy

Topics:

• Design
• Usability Testing
• Minimum Viable Product (MVP)
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• All topics…

From UI21: Is Design Metrically Opposed?

In the world of measures, metrics, and Key Performance Indicators some practices have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts. If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

Topics:

• Design Process
• Analytics
• Measurement
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• All topics…

Metaphors in Qualitative Research & Analysis: The Force is Strong

You’ll learn…

• Use games and tricks to identify the important metaphors within a qualitative dataset, particularly ones that surface hypotheses you can test
• Invite stakeholders who may be focused on quantitative research to see the power of the qualitative side of things
• Turn information into useful data by using spreadsheet programs to tackle big qualitative datasets
• Gain deep insights when you categorize and cluster information more rigorously

Topics:

• User Research
• UX Skills
• Collaboration
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• All topics…

Collaborative Design Discovery: Four Essential Techniques

You’ll learn…

• Recognize when someone’s mindset is preventing them from doing their best work
• Put creative mindsets to use to get the most exciting design alternatives out of your team
• How the right mindset can help you see the design problem more clearly
• Adopt behaviors that help you and your team to reach a shared understanding of the design problem, context, and direction

Topics:

• Design Process
• Design
• Product Management
• Collaboration
• Discovery
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• All topics…

Balancing Continuous Discovery and Delivery

You’ll learn…

• Manage multiple priorities at a time and embrace the chaos that is Lean UX
• Focus on smaller problems, questions, and assumptions
• Keep your assumptions, designs, and results visible until you’ve found a solution
• Combine interviewing, observation, and testing in the same interaction

Topics:

• Prototyping
• Agile
• Lean UX
• Discovery
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• All topics…

How To Make Sense of Any Mess

You’ll learn…

• Illustrate problems and solutions with diagrams that go beyond wireframes and sitemaps
• Find the best taxonomy for your users through testing and iterating on your taxonomic choices
• Choose the best tools and processes that help you make sense of complex subjects and situations
• Communicate with your users consistently through controlled vocabularies

Topics:

• Information Architecture
• Taxonomy
• Strategy
• Project Management
• Iterating
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• All topics…