Recorded Event: User Interface 21 Talks from the conference

And You Thought Designing Buttons Was Easy

What You’ll Learn

• Create a foundation of visual style to weave throughout the components you build and maintain
• Develop an enduring design system by thoughtfully considering color, space, and typography
• Propagate design decisions across a portfolio of products and platforms via tokens

Preventing the Swoop-and-Poop with Successful Stakeholder Engagement

What You’ll Learn

• Identify if your approach is contributing to bad stakeholder behavior
• Extract the best information from stakeholders early in the process
• Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it
• Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important
• Adjust your stakeholder approach based on the organizational culture in which they work

The Experience Is The Product

What You’ll Learn

• Organize your design team to be more effective in an agile environment
• Engage marketing and product design to be on the same team, designing for the user experience
• Evolve product management to focus more on the user experience

Designing To Learn: Testing Your Minimum Viable Product

What You’ll Learn

• Approach your MVP as an Experiment to test your product hypothesis and learn more about your customers
• Design the most effective product experimentations and MVPs
• Gain support within your organization for using MVPs as a testing method
• Incorporate MVPs into your overall product strategy

From UI21: Is Design Metrically Opposed?

The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?

In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.

If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

Collaborative Design Discovery: Four Essential Techniques

What You’ll Learn

• Create a shared pool of knowledge
• Consider discovery as a mindset and not an artifact
• Embrace critique as an important part of the design process
• Examine three mindsets for designers

Metaphors in Qualitative Research & Analysis: The Force is Strong

What You’ll Learn

• Use games and tricks to identify the important metaphors within a qualitative dataset, particularly ones that surface hypotheses you can test
• Invite stakeholders who may be focused on quantitative research to see the power of the qualitative side of things
• Turn information into useful data by using spreadsheet programs to tackle big qualitative datasets
• Gain deep insights when you categorize and cluster information more rigorously

How To Make Sense of Any Mess

What You’ll Learn

• Illustrate problems and solutions with diagrams that go beyond wireframes and sitemaps
• Find the best taxonomy for your users through testing and iterating on your taxonomic choices
• Choose the best tools and processes that help you make sense of complex subjects and situations
• Communicate with your users consistently through controlled vocabularies

Balancing Continuous Discovery and Delivery

What You’ll Learn

• Compare traditional design with contemporary design
• Manage multiple priorities at a time using dual-track development
• Be transparent in your process
• Involve the entire team in discovery work