- Understand security without frustration
- Discover Amazon’s multi-state security model that reduces fraud and makes money
- Learn how to keep the Paranoids at bay without degrading the user experience
“Which username did I use?”
“Do they want my email address or my nickname?”
“Which password did I use?”
“What was my favorite vegetable when I created this account?”
Nothing wrecks a great user experience like a login form. Our password rules make it hard to remember what we’ve used, and stupid security questions lock us out of our accounts. And none of these security gymnastics actually prevent our personal information from leaking into the world. (In fact, we often inadvertently make it easier.)
If it’s not usable, it’s not secure. Unusable authentication systems are a bellwether of poor end-to-end experience. Once you’ve frustrated a user with their account creation or session authentication, it’s extremely hard to win them back.
Security isn’t sexy, but when we get it right, we reduce risk and increase user satisfaction. In this entertaining presentation, Jared will explain how to make authentication design a top priority in your experience architecture. He’ll show you where the real risks are and why you shouldn’t trust others to handle your design’s security elegantly.
Understand security without frustration
Discover Amazon’s multi-state security model that reduces fraud and makes money
Learn how to keep the Paranoids at bay without degrading the user experience
Jared Spool took UX to a new level in 1988 when he launched UIE. And by, "to a new level," we mean "validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it."
Fortunately, for users everywhere, his continued efforts are still paying off.
Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line. He's helped thousands of companies worldwide to increase their profits, identify interaction failures, and integrate UX research and design into their product development cycles.
Reaching designers is a priority, too—aside from these virtual seminars, Jared and the UIE team organize annual conferences chock full of hands-on, practical workshops led by the best industry minds around.