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Rise of the DEO: Leadership by Design

Headshot of Maria Giudice
Maria Giudice

Why Maria?

Creativity has become the number one driver of economic growth. It’s time to look to design to model a new kind of leader—the Design Executive Officer. The DEO sees every business challenge as a design problem, solved with the right mix of imagination and metrics.

In Rise of the DEO, Maria Giudice and her coauthor explore the intersection of creativity and business smarts. They look at how and why this unlikely coupling produces leaders capable of solving our increasingly complex business problems.