The Kano Model with Jared Spool from UIEpreviews
Have your users complained about the design or feature decisions your team made (or didn’t make)? If so, then take heart: Jared Spool is going to describe a better way to develop products and services.
The Kano (kahn-oh) Model focuses on users’ basic expectations first; it predicts the investment a team needs to make to elicit delight from users. Jared will talk about how your competitors, existing design debt, and the evolution of ideas from innovation to market maturity all affect how you need to design today.
So if you’ve ever been surprised by (or felt) your users’ frustration—or you just want to improve how your team makes design decisions—then don’t miss Jared’s seminar.