- Levers you can use to influence change—and how to identify which ones to pull
- Tools to help individuals and high-level stakeholders start implementing change
- Identifying effective approaches that will work in your unique culture
- Ways to approach individual communication to more effectively change minds
Envisioning a good user experience is only part of a designer’s work. Demanding much more attention is something deeper: helping teams support and implement those designs.
We can blame failures on the organization, or we can confront the challenge more skillfully. Specifically, we have to become masters of culture and change.
Fortunately, Kim Goodwin is just the teacher to lead the way. She’ll discuss how you can analyze and benefit from your culture—instead of fighting it—using strategies she uses in her daily work.
So if you’ve ever struggled to implement effective user experiences because of organizational constraints, then don’t miss Kim’s talk. Her techniques will help you educate and influence the stakeholders whose buy-in is crucial to supporting great designs.
Levers you can use to influence change—and how to identify which ones to pull
Tools to help individuals and high-level stakeholders start implementing change
Identifying effective approaches that will work in your unique culture
Ways to approach individual communication to more effectively change minds
You’ll leave with an example change plan to use as a starting point, and a new understanding of how to influence culture shifts in your organization. The end result? Stronger designs.
Kim Goodwin has been doing explicit organizational change work for 12 years. She helps design teams shift their cultures to be more successful by helping them frame arguments, plan and execute multi-year change strategies, and educating CEO’s on what decisions can undermine teams. Kim is a leading expert in identifying patterns
Kim explains what you'll learn in this 90‑second preview…
Nobody has more experience bringing personas and scenarios to design teams than Kim Goodwin. Much of the modern thinking about using personas and scenarios in design came from her time while she was VP of Design at Cooper. And her book, Designing for the Digital Age, is a treasure trove for anyone who wants to ramp up their design skills to the next level.
We’ve learned that Kim has many impressive attributes, but one that jumps out at us every time is her experience. You immediately get the impression that she’s been there. Throw any design situation her way and she instantly responds with a project she’s worked on and how they got through that problem.
Kim has spoken at so many of our events, we’ve lost track. Yet we keep asking her back because every audience loves her. You and your team surely will, so save your spot today.