Prior to joining Farm Design, Beth was Director of the Bentley Design and Usability Center, where she managed a team of usability consultants and graduate students and taught professional education courses on user-centered design. Before that, Beth was a Principal Research Scientist at AIR, a usability consulting firm, where she managed the consumer product design practice. In addition, Beth spent five years as the human factors team leader at IDEO Product Development in Boston.
Beth holds an MS in Engineering Design from Tufts University and is a Certified Human Factors Professional. She has received design awards from IDEA/Business Week and ID Magazine. Beth is the past chair of both the New England Chapter of HFES and Boston CHI.