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Watch, listen & learn from the world’s best UX experts.

Expert: Cindy Alvarez

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Cindy Alvarez is the Director of User Experience for Yammer (a Microsoft company), and the author of Lean Customer Development: Build Products Your Customers Will Buy. She has held leadership positions in design, product management, and research in a number of technology startups. These days, she uses her background in Lean tactics to help drive intrapreneurial change within Microsoft. She's a frequent speaker on UX, Lean, and tech culture, and tweets as @cindyalvarez.

Headshot of Cindy Alvarez
Cindy Alvarez

Infectious Research

Headshot of Cindy Alvarez
Cindy Alvarez

As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions?  How do you get that knowledge from your head into everyone else's heads? 

You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.

In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!