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Watch, listen & learn from the world’s best UX experts.

Topic: UX Skills

Headshot of Cyd Harrell
Cyd Harrell

Metaphors in Qualitative Research & Analysis: The Force is Strong

Headshot of Cyd Harrell
Cyd Harrell

What You’ll Learn

  • Use games and tricks to identify the important metaphors within a qualitative dataset, particularly ones that surface hypotheses you can test
  • Invite stakeholders who may be focused on quantitative research to see the power of the qualitative side of things
  • Turn information into useful data by using spreadsheet programs to tackle big qualitative datasets
  • Gain deep insights when you categorize and cluster information more rigorously
Headshot of Cindy Alvarez
Cindy Alvarez

Infectious Research

Headshot of Cindy Alvarez
Cindy Alvarez

As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions?  How do you get that knowledge from your head into everyone else's heads? 

You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.

In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!

Headshot of Tomer Sharon
Tomer Sharon

UX Luvs PM: 6 Ways to Learn Better Together

Headshot of Tomer Sharon
Tomer Sharon

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

UXers who practice user research and Product Managers have a lot in common. They both want to learn from users and customers and work hard toward developing successful products, features, or services.

However, sometimes they may feel disconnected from each other, perceiving one another as too slow, fast, biased, academic, disorganized, vague, and what not. During this talk, Tomer Sharon, author of It’s Our Research and the forthcoming Validating Product Ideas, will provide six practices—three for UXers, three for PMs—to work better together in researching users and their needs.

UX designers:​

  • Be there early to help Product Managers to Shape product roadmap 
  • Listen to PMs to identify knowledge gaps
  • Let PMs be: invite them to ask users questions

 

Product Managers:

  • ​UXers can make you heroes
  • Get feedback on your survey questions ​ ​
  • Customer meetings are a rare opportunity to learn​
Headshot of Marc  Stickdorn
Marc Stickdorn

Service Design: Basic Tools and Insights

Headshot of Marc  Stickdorn
Marc Stickdorn

What You’ll Learn

  • Journey mapping: effective tools to visualize experiences and ecosystems
  • Customer experience across channels: a deeper understanding of the importance of seamless experiences across channels and silos
  • Service ecosystems: how products and services are connected and how interactions within an organization can affect each other
Headshot of Stephen Anderson
Stephen Anderson

The Architecture of Understanding

Headshot of Stephen Anderson
Stephen Anderson

What You’ll Learn

  • Context and Coordination—How do we design for experiences that span people, artifacts, and environments?
  • Connected Devices—Disruptive experiences will get devices and sensors to talk seamlessly to each other. What’s needed to design for these devices?
  • Interaction Techniques—What are interaction patterns universally present in GUIs, touchscreens, wearables, and whatever the future throws at us? And how do these interactions lead to understanding?