From UX to Product
What You’ll Learn
- Define product management and determine why you may want to be a PM
- Map your UX skills to product management
- Examine the other two circles of technology and business
- Collaborate effectively with engineers
The UX of Your UX Portfolio & Career
What You’ll Learn
- Identify your skills and strengths
- Define your goals and values
- Showcase your projects and process
- Turn interviews into offers
Building a Continuous Learning Team: Escaping the Stagnation Sandpit
What You’ll Learn
- Encourage a growth mindset
- Use the stages of learning as a framework to teach and learn
- Learn simple practices to get started
Selling the Value of User Experience Design
What You’ll Learn
- Define user experience design
- Get strategies for making the case for UX
- Learn how to demonstrate the value of UX in your organization
- Make a plan for building and sustaining momentum
Metaphors in Qualitative Research & Analysis: The Force is Strong
What You’ll Learn
- Use games and tricks to identify the important metaphors within a qualitative dataset, particularly ones that surface hypotheses you can test
- Invite stakeholders who may be focused on quantitative research to see the power of the qualitative side of things
- Turn information into useful data by using spreadsheet programs to tackle big qualitative datasets
- Gain deep insights when you categorize and cluster information more rigorously
Infectious Research
As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions? How do you get that knowledge from your head into everyone else's heads?
You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.
In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!
Collaborative Information Architecture
What You’ll Learn
- Practice information architecture collaboratively
- Learn collaborative facilitation techniques
- Build your UX toolbox with new diagrams and techniques
Beyond the UX Tipping Point
What You’ll Learn
- Which path organizations take to become design-infused
- How a centralized UX team is a stepping stone to a more UX capable organization
- Why the market needs to demand a better experience before it will matter
- What your organization will need to do to cross the UX Tipping Point
UX Luvs PM: 6 Ways to Learn Better Together
From Rosenfeld Media's Product Management + User Experience Virtual Conference.
UXers who practice user research and Product Managers have a lot in common. They both want to learn from users and customers and work hard toward developing successful products, features, or services.
However, sometimes they may feel disconnected from each other, perceiving one another as too slow, fast, biased, academic, disorganized, vague, and what not. During this talk, Tomer Sharon, author of It’s Our Research and the forthcoming Validating Product Ideas, will provide six practices—three for UXers, three for PMs—to work better together in researching users and their needs.
UX designers:
- Be there early to help Product Managers to Shape product roadmap
- Listen to PMs to identify knowledge gaps
- Let PMs be: invite them to ask users questions
Product Managers:
- UXers can make you heroes
- Get feedback on your survey questions
- Customer meetings are a rare opportunity to learn
Teaching UX
What You’ll Learn
- Identify potential UX talent
- Find compelling UX projects
- Leverage the educational power of usability testing
- Learn effective mentoring skills
Building a Winning UX Strategy Using the Kano Model
What You’ll Learn
- How to identify your customers’ basic expectations
- How adding features today creates more work for teams downstream
- How to focus the team on real customer problems, avoiding the problem of experience rot
The Complexity of Simplicity
What You’ll Learn
- How simplicity lies on the other side of complexity
- Why forcing users to conform leads to artificial simplicity
- What really causes complex products (it’s not always what you think!)
- How to recognize and avoid complicated products and solutions
- What tools designers can use to achieve simplicity
Service Design: Basic Tools and Insights
What You’ll Learn
- Journey mapping: effective tools to visualize experiences and ecosystems
- Customer experience across channels: a deeper understanding of the importance of seamless experiences across channels and silos
- Service ecosystems: how products and services are connected and how interactions within an organization can affect each other
The Architecture of Understanding
What You’ll Learn
- Context and Coordination—How do we design for experiences that span people, artifacts, and environments?
- Connected Devices—Disruptive experiences will get devices and sensors to talk seamlessly to each other. What’s needed to design for these devices?
- Interaction Techniques—What are interaction patterns universally present in GUIs, touchscreens, wearables, and whatever the future throws at us? And how do these interactions lead to understanding?
UX Strategy Means Business
What You’ll Learn
- How an expanded notion of content is critical to understanding the value of user experience
- Where to tailor your design strategy to the five priorities every senior executive cares about
- Which of the emerging business model variations for content might be the right direction for your business