Podcast
Building a Design Studio Culture within IBM
August 2015
90 minutes
Why Adam?
At IBM, Adam has infused a design-led culture, to inspire the most competent designers on the planet, and to scale this competency company-wide. By promoting partnership across disciplines—like project management, engineering, sales—and aligning everyone at IBM with the user, Adam encourages a culture of creativity, curiosity, and empathy. His background spent designing and deploying for UX has made way for Adam to guide clients and internal initiatives in the creation of effective solutions.