Design Process

81 seminars, 44 instructors, and you.

Great design teams strike a balance between independent exploration and group collaboration. Hear the methods leading design experts have used to expand their creative toolboxes, design stronger products, influence change, and work better with their peers.

Headshot of Kim Goodwin
Kim Goodwin

Preventing the Swoop-and-Poop with Successful Stakeholder Engagement

You’ll learn…

  • Identify if your approach is contributing to bad stakeholder behavior
  • Extract the best information from stakeholders early in the process
  • Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it
  • Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important
  • Adjust your stakeholder approach based on the organizational culture in which they work
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Headshot of Dan Brown
Dan Brown

Collaborative Design Discovery: Four Essential Techniques

You’ll learn…

  • Recognize when someone’s mindset is preventing them from doing their best work
  • Put creative mindsets to use to get the most exciting design alternatives out of your team
  • How the right mindset can help you see the design problem more clearly
  • Adopt behaviors that help you and your team to reach a shared understanding of the design problem, context, and direction
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RECORDED LIVE AT UI21
Headshot of Jeff Patton
Jeff Patton

Balancing Continuous Discovery and Delivery

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

If you're a product manager or UX designer, it may seem like your work doesn't matter much, at least when compared to seeing something working and delivered. In many organizations, product and design work should happen quickly and quietly behind the scenes, and be finished in time for the development team to estimate it and get started building it. But, it doesn't have to be that way.

In this talk, Jeff Patton, author of User Story Mapping, will explain how the work we do to identify and validate what to build can take center-stage in your development approach. Jeff will explain strategies for:

  • Giving equal visibility to discovery and delivery work
  • Involving team members in day to day product discovery work
  • Keeping stakeholders informed and involved in product discovery work

 

You'll leave with ideas for keeping discovery and delivery work running continuously and smoothly with the whole team involved.

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Headshot of Jeff Gothelf
Jeff Gothelf

There is No Such Thing as UX Strategy. There is Only Product Strategy.

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

UX strategy is part of product strategy. It is not its own thing. Calling it out as such further isolates designers from their colleagues in “the business” and in Product Management. It does nothing to actually drive the value of a holistic user experience into the org’s mainstream conversations. Instead, designers should work closely with Product Managers to inform a product strategy conversation that considers not only the UX but the business’ and product’s success factors as well.

In this talk, Jeff Gothelf—co-author of Lean UX and the forthcoming Sense and Respond—will teach you:

  • Why carving out a separate “UX” strategy is detrimental to team and product cohesion
  • How collaboration between product managers and ux designers can help frame a holistic product strategy
  • How to divide strategic responsibilities between product managers and ux designers so that everyone has their seat at the table
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Headshot of Jeff Gothelf
Jeff Gothelf

A 5-Year Review of Lean UX

You’ll learn…

  • Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs
  • The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required
  • Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs
  • Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX
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Headshot of Bruce McCarthy
Bruce McCarthy

Curing Shiny Object Syndrome: Prioritization Best Practices

You’ll learn…

  • How to bring disparate stakeholders together under a common framework
  • How to move past opinion, emotion, and personal agendas to set smart business goals
  • How to separate the merely good ideas from the truly great ones
  • How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders
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Headshot of Maria Giudice
Maria Giudice

Rise of the DEO: Leadership by Design

In Rise of the DEO, Maria Giudice and her coauthor explore the intersection of creativity and business smarts. They look at how and why this unlikely coupling produces leaders capable of solving our increasingly complex business problems.

At Warm Gun, Maria will lead a conversation that focuses on techniques, tactics, and intuitions that create stronger leaders. She’ll untangle the characteristics and qualities that distinguish great creative leaders. She’ll introduce you to today’s role models and rule breakers. Join us to uncover your own skills to build, revive, or reinvent the next generation of great companies.
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Headshot of PJ McCormick
PJ McCormick

Fostering Effective Collaboration in a Global Environment

PJ’s team recently transitioned from reactive, agency-like project work to a proactive, self-driven roadmap. They had to figure out a way to collaborate efficiently across 5 different disciplines—and a bunch of time zones—to make awesome products for their customers. And, they had to convince everyone else at Amazon to get with the program.

Find out from PJ how talking and listening can be the key to creating meaningful change. He’ll share everything his team learned about winning allies, building responsive systems and processes, and meeting the needs of a user base that spans the globe.

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Headshot of Samuel  Hulick
Samuel Hulick

Growing Your Userbase with Better Onboarding

Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.

Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

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Headshot of Leah Buley
Leah Buley

Hunches, Instincts, and Trusting Your Gut

You’ll learn…

  • Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information
  • Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why
  • Examine the success of calls to action and ask, “What can I, the UX designer, do next?”
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Headshot of Jared Spool
Jared Spool

How Do We Design Designers?

You’ll learn…

  • Why design students coming out of school don't know about responsive design or creating mobile apps
  • What's causing our self-taught hackers and C.S. grads having a tough time keeping up with the pace of technology innovation
  • Why our tendency to focus on skills alone isn’t sustainable
  • How we can start investing in the ways we create designers and fuel their growth
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Headshot of Jared Spool
Jared Spool

It’s a Great Time To Be a UX Designer

There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House. Others now want to get the same results. The demand for great designers has never been better.

Yet, as the proverb says, "Be careful for what you wish for, lest it become true." Now that everyone expects us to deliver great things, are we ready? While we’re presented with more opportunities than ever, we also have increased challenges.

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Headshot of Jeff Patton
Jeff Patton

Story Mapping for UX Practitioners:
Tying Agile & UX Together

You’ll learn…

  • How to build a story map—something you already use—from scratch
  • How to overcome the Agile dogma that often starts projects off on the wrong foot
  • Why the story mapping vocabulary can alleviate the lack of common understanding that comes with tying Agile & UX together
  • You can put this process in place for projects you’re working on right now
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Headshot of Kim Goodwin
Kim Goodwin

Designing with Scenarios: Putting Personas to Work

You’ll learn…

  • What makes scenarios uniquely powerful as design tools
  • Know where scenarios can help you bring your design's key points to life
  • Use scenarios to help you imagine ideal design solutions
  • Use scenarios as silo busters, showing you how to bridge the different parts of a system or organization
  • Understand how scenarios can help drive your sketching and storyboarding
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Headshot of Nathan Curtis
Nathan Curtis

From PDFs to HTML Prototypes

You’ll learn…

  • Understand how and when HTML prototypes can fit into your design process
  • Honestly assess your front-end coding skills and how you can progressively enrich your capabilities to make valuable contributions
  • Recognize what you really need to prototype, balance it against other artifacts you’re creating, and identify when you’re spinning out of control
  • Understand why in most successful projects, it’s not about the skills or deliverable, but about the process and collaboration with your teammates and stakeholders
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Headshot of Leah Buley
Leah Buley

Lean Methods for the UX Team of One

You’ll learn…

  • Self-document. As you’re working, you’re also creating the pieces that you need for the deliverable. Nothing is created that can’t be shared and used.
  • Discourage time wasted on perfectionistic polishing of deliverables. Lowest fidelity necessary.
  • Understand where 20% of the work will bring 80% of the benefit. Designed to help you prioritize.
  • Understand that lean methods are those that do one thing at a time and do it well—answer a question, communicate a concept, establish a next step. Bite sized and with a purpose.
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Headshot of Tamara Adlin
Tamara Adlin

The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization On the Same Page 

You’ll learn…

  • Guide your execs away from traditional market segments, instead grouping the users by their needs
  • Get all the execs to agree on project priorities, with the help of an old trick: the weighted matrix
  • Create design maps that collect design ideas while pointing out trouble points, all within a few hours.
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Headshot of Jeff Patton
Jeff Patton

An Agile UX Primer

You’ll learn…

  • Understand the meaning of "Agile"
  • Understand The Agile Manifesto - Where agility is a value system, more esthetic than process
  • Recognize the seven characteristics of successful Agile Development
  • Understand emerging common process life - Cycle and roles - The Customer, the Development Team, and The Coach
  • Turn a snowman into an onion - The basic anatomy of an Agile iteration
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Headshot of Jared Spool
Jared Spool

Testing Your Critiquing Skills: Site Navigation

You’ll learn…

  • Encourage other team members to use critique to look at other on-going work
  • Use critique to encourage designers to become introspective and revisit underlying precepts of their design
  • Give great critique and encourage the designer to be receptive and engaged in the discussion, instead of being defensive and argumentative
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Headshot of Jared Spool
Jared Spool

Building Robust Personas in 30 Days or Less

When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page, resulting in designs that satisfy the actual needs of real users.

However, if you've never developed personas before, the task ahead can look daunting and overwhelming. But it doesn't have to be. Based on UIE's research into state-of-the-art development practices of today's most successful teams, you can learn the secrets to building robust personas in 30 days or less.

In this presentation, usability and design expert, Jared M. Spool, will walk through an easy-to-accomplish 30 day plan for developing your own persona-based scenarios. He'll tackle each of the four development stages: gathering the field research, analyzing the data, building the personas and their scenarios, and integrating the results into the development process. You'll learn how to be up and running with your own personas with only a small team and some easy-to-acquire resources.

Gathering the Field Research: Quality results from field research doesn't have to be complicated or time consuming. With the right preparation and an attentive team, you can quickly and easily collect valuable data in less than a week. Jared will show you how to decide how many folks to visit, who they should be, and how to prepare for meeting them. He'll talk about the best ways to collect information and how to best involve other team members.

Analyzing the Data: With a few simple techniques, we can quickly organize the seemingly chaotic field data into the coherent patterns we need to create our personas and their scenarios. Jared will demonstrate several techniques from the analysis toolkit, including pair-wise comparisons, KJ Analyses, and weighted charts. He'll show you quick and easy methods for sorting, organizing, and identifying the trends and insights you discovered in your study.

Building the Personas and Their Scenarios: By taking good notes and following a few simple steps, writing up the personas can be both fast and fun. Jared will show you how robust personas utilize the elements uncovered in the research and analysis, making their creation easily flow from your pen (or keyboard). Jared will walk through several effective techniques for readying your insights about your users and their needs.

Integrating Personas into the Development Process: The best teams have a ready-made plan as to how they'll infuse their newly created personas and scenarios directly into the existing development process. When integrated well, the personas and scenarios become an important tool for almost every part of the development process, helping ensure the product managers, developers, designers, writers, and quality folks are all measuring the design against the right standards. Jared will share techniques you can use immediately to introduce the personas, walk through the scenarios, and ensure they become fixture of your development process.

As with all of the UIE Virtual Seminars, you'll get a complete handout with plenty of examples and an opportunity to ask Jared those burning questions about how to do this well in your environment. And after this seminar, you'll have the tools in hand to build your own robust personas, in 30 days or less.

This seminar is for any designer, developer, usability professional, or project manager who wants to learn how to improve their design team's productivity with simple and proven techniques.

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Accessibility

1 instructor

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Content

1 seminar

Newest: Responsive Web Design Workflow

1 instructor

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Design Principles

2 seminars

Newest: Simplifying Designs

2 instructors

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Design Skills

3 seminars

Newest: Building a Culture of Design

3 instructors

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Design Studio

1 seminar

Newest: Discussing Design

1 instructor

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Design Tools

1 seminar

Newest: Service Design Thinking

1 instructor

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Enterprise Design

2 seminars

Newest: Lean UX for Enterprise

2 instructors

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Hiring

1 seminar

Newest: Teaching UX

1 instructor

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HTML5

2 seminars

Newest: Dissecting Design

2 instructors

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Interaction Design

2 seminars

Newest: Good Design Faster

2 instructors

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Interviewing

1 seminar

Newest: Get More From User Research

1 instructor

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Iterating

2 seminars

Newest: A 5-Year Review of Lean UX

2 instructors

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JavaScript

1 seminar

Newest: Dissecting Design

1 instructor

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jQuery

1 seminar

Newest: JQuery for UX Designers

1 instructor

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Lean UX

4 instructors

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Meetings

1 instructor

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Mobile

4 instructors

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Remote Teams

2 seminars

Newest: Designing Remotely

2 instructors

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Scenarios

2 seminars

Newest: Experience Leadership

1 instructor

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Service Design

1 seminar

Newest: Service Design Thinking

1 instructor

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Sketching

4 instructors

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Storyboarding

3 seminars

Newest: Experience Leadership

2 instructors

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UX Skills

2 seminars

Newest: Teaching UX

2 instructors

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