Experience Design Strategy

36 seminars, 26 instructors, and you.

Designing a cohesive experience requires a unique mix of collaboration, big-picture thinking, and attention to the tiniest of details. Hear how processes such as Agile, Lean, and strategic meeting design can help you create better products -- and have a happier team, too.

Headshot of Marty Cagan
Marty Cagan

Good to Great

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

Lots of product teams have progressed substantially over the past several years from very weak/novice to generally capable/competent. The dialog has moved from “why can’t we have a product designer or user researcher on our team?” to “why is it that our product manager and product designer are not always working together effectively?” and “why is it that the user research is being largely ignored when they have such seemingly valuable findings?”

This is actually progress, and we can see the improvements in the results, but in the commercial product world, it’s not sufficient to just have mediocre products, at least not for long. Our products have to provide substantial value over and above the alternatives. In this presentation, Inspired author Marty Cagan will focus on raising the game of product managers, product designers and user researchers. He will highlight several of the top issues/problems for these roles, and discuss how you can address each.

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Headshot of Christina Wodtke
Christina Wodtke

Radical Focus

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

Getting a team to work together and achieve a goal can be as much about picking the goal as picking the team. Too many companies fail at making big changes or tackling big problems because they fail to focus, prioritize, and motivate all members of the team.

In this talk, Christina Wodtke, author of the forthcoming Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, will teach you how to tackle and realize big goals in a methodical way using Objectives and Key Results (OKRs). You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success. Christina has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams.

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Headshot of Tomer Sharon
Tomer Sharon

UX Luvs PM: 6 Ways to Learn Better Together

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

UXers who practice user research and Product Managers have a lot in common. They both want to learn from users and customers and work hard toward developing successful products, features, or services.

However, sometimes they may feel disconnected from each other, perceiving one another as too slow, fast, biased, academic, disorganized, vague, and what not. During this talk, Tomer Sharon, author of It’s Our Research and the forthcoming Validating Product Ideas, will provide six practices—three for UXers, three for PMs—to work better together in researching users and their needs.

UX designers:​

  • Be there early to help Product Managers to Shape product roadmap 
  • Listen to PMs to identify knowledge gaps
  • Let PMs be: invite them to ask users questions

 

Product Managers:

  • ​UXers can make you heroes
  • Get feedback on your survey questions ​ ​
  • Customer meetings are a rare opportunity to learn​
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Headshot of Laura Klein
Laura Klein

Planning Your User’s Path Together

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

Product teams spend a lot of time making decisions about what the customer will experience. UX Designers make journey maps and interfaces. Product Managers build and prioritize roadmaps. Marketing writes copy and gets in front of potential users. Engineers make it all into a product. All too frequently, we do these things separately, which can lead to problems. Engineering doesn’t understand the ideal user flow. Designers don’t know why one feature is being built before a more important one. Marketing has a different vision of the ideal customer. And Product Managers have to run around explaining the vision to everybody on the team.

Some things are so important that they need to be created, shared, and understood by the whole team together. The User Lifecycle Funnel is one of those things. In this talk, Laura Klein, author of the forthcoming Build Better Products, will share a framework and a design thinking exercise for making sure that everyone on your team—including Product Managers and UX Designers—is united in their vision for just what exactly it is that you’re building. You’ll learn a quick, hands-on tool that will help you combine qualitative and quantitative data to determine and measure every step of your customer’s journey.

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Headshot of Stephen Hay
Stephen Hay

Maintaining Simplicity

You’ll learn…

  • What simplicity means and how to watch for the human conditions that lure us to the dark side of complexity
  • How leaving content decisions until the end and adding features is like choosing a vehicle before knowing the route
  • Why the baggage that comes with designs, clients, designers, and developers doesn’t solve the right problems (yours)
  • How to use a three-step zero-based approach to achieve simplicity
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Headshot of Brad Frost
Brad Frost

Working With Atomic Design

You’ll learn…

  • Identify the basic design elements that make up your website
  • Use these elements to create smart, scalable, maintainable designs
  • Convince everyone back at the office to ditch ad-hoc design and embrace a pattern-based workflow
  • Unite disparate teams and departments to build designs that deliver a consistent experience across multiple platforms
Topics:
Headshot of Chris Risdon
Chris Risdon

Orchestrating Customer Touchpoints

You’ll learn…

  • Learn how to design experiences that take place over time and across platforms
  • Reimagine the customer journey holistically—not just as a single touchpoint
  • Synthesize best practices and methodologies from different disciplines
  • Use human experience mapping to create cross-functional collaboration within your organization.
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Headshot of Jared Spool
Jared Spool

Is Design Metrically Opposed?

You’ll learn…

  • What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
  • How we construct true KPIs that can predict the future patterns of users
  • Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
  • Why asking, “Would you recommend this?” isn’t an ideal way to measure brand engagement
Topics:
Headshot of Marc  Stickdorn
Marc Stickdorn

Service Design: Basic Tools and Insights

You’ll learn…

  • Journey mapping: effective tools to visualize experiences and ecosystems
  • Customer experience across channels: a deeper understanding of the importance of seamless experiences across channels and silos
  • Service ecosystems: how products and services are connected and how interactions within an organization can affect each other
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Headshot of Christine Perfetti
Christine Perfetti

Essential UX Techniques for Creating Delightful Products

You’ll learn…

  • Data-gathering techniques, including usability tests and field studies, to collect insights to inform your products
  • Quick research experiments, including 5 second tests and comprehension tests, that will help you vet product concepts and designs
  • Best practices for involving all stakeholders early in the design process
  • Tips for facilitating teamwork and collaboration on your product team
Topics:
Headshot of Chris Risdon
Chris Risdon

Using Experience Maps to Unite Teams

You’ll learn…

  • Visually capture what a holistic experience looks like for your product or service
  • Highlight the good, bad, and ugly of a user’s journey with your organization
  • Demystify data visualization so you can fold it into your work
  • Envision and communicate a more seamless experience for your customers
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Headshot of Bill DeRouchey
Bill DeRouchey

Designing Humanity into your products

You’ll learn…

  • Avoid the formal tone, creating an imbalance of power in the company-to-customer relationship
  • Take a step forward, creating slack in your relationship with customers, and learn why that’s key in having a solid brand
  • Show customers there are real people looking out for them, making the products they use
  • Be the most human when your customers are the most challenged and need the most help
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Headshot of Jared Spool
Jared Spool

Strike Up the Brand: How Smart Design Can Strengthen Your Brand

You’ll learn…

  • Recognize the two important outcomes of branding efforts -- affinity and dispositional returns
  • Understand why 'message' branding doesn't strengthen engagement, but 'experience' branding does
  • Understand the important role that user experience research plays in the design process for branding
  • Measure brand engagement to show the effects of a design
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Headshot of Joshua Porter
Joshua Porter

Social Design: Designing for the Social Lives of Users

You’ll learn…

  • Why creating powerful social software is not as simple as adding features like a "friends list" or a "product review".
  • How Flickr, Craigslist, and MySpace take advantage of social design principles, including the notion of designing for constant change.
  • How knowing a little about social psychology can go a long way toward providing valuable social environments.
  • How the most successful sites and applications balance personal value for users with the opportunity to provide social value for others.
Topics:

Atomic Design

1 seminar

Newest: Working With Atomic Design

1 instructor

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Business Strategy

4 seminars

Newest: Radical Focus

3 instructors

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Content Strategy

1 instructor

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Mobile

2 instructors

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Navigation

1 seminar

Newest: Mobile Flowidity

1 instructor

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Product Management

4 seminars

Newest: Good to Great

4 instructors

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Skills

4 seminars

Newest: Hiring the Best UX Designers

4 instructors

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Strategy

2 seminars

Newest: Radical Focus

2 instructors

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Team Management

1 seminar

Newest: Upgrading Your UX Team

1 instructor

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User Engagement

1 seminar

Newest: Defining a UX Design Strategy

1 instructor

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Users

1 seminar

Newest: The Complexity of Simplicity

1 instructor

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