What You’ll Learn
- Why creating powerful social software is not as simple as adding features like a "friends list" or a "product review".
- How Flickr, Craigslist, and MySpace take advantage of social design principles, including the notion of designing for constant change.
- How knowing a little about social psychology can go a long way toward providing valuable social environments.
- How the most successful sites and applications balance personal value for users with the opportunity to provide social value for others.