Choosing Which Mobile Experience to Build
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By now, companies know they need to be “on mobile.” But should that experience be a native app, a mobile web app, or something in between?
The answer rarely is such a simple choice. And if you’ve ever entered into mobile discussions with a series of stakeholders, it may seem impossible to reach consensus.
Fortunately, Nate knows the business questions to ask, device constraints to consider, and UX trends for mobile that will help your company find its way.